How popular isRobertson's in search?
In August 2026, there were an estimated 110K branded searches for Robertson's worldwide which held steady over the last 11 months. Robertson's holds 82.6% estimated Share of Search among marmalade brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Robertson's82.6%
Stute9.1%
- Wilkin & Sons4.1%
- Chivers2.7%
Duerr's0.98%- Frank Cooper0.54%
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Which marmalade brands compete with Robertson's?
Share of Search by month for Robertson's, Stute, Wilkin & Sons, Chivers. The figures are in the table below the chart.
View monthly share of search table
| Month | Robertson's | Stute | Wilkin & Sons | Chivers | Duerr's | Frank Cooper |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 15.3% | 3.7% | 3% | 1.3% | 0.69% |
| Nov 2025 | 81.4% | 10.9% | 4% | 2.2% | 0.96% | 0.6% |
| Dec 2025 | 77.6% | 12.8% | 4.7% | 3.1% | 1.1% | 0.71% |
| Jan 2026 | 80.1% | 10.8% | 3.9% | 3.9% | 0.78% | 0.43% |
| Feb 2026 | 79.6% | 8.7% | 5.8% | 3.2% | 2.1% | 0.63% |
| Mar 2026 | 83.3% | 7.5% | 4.1% | 3.3% | 1.2% | 0.55% |
| Apr 2026 | 90.2% | 4.4% | 2.4% | 2% | 0.58% | 0.39% |
| May 2026 | 90.5% | 5.4% | 2% | 1.3% | 0.48% | 0.26% |
| Jun 2026 | 90.6% | 4.5% | 2.4% | 1.6% | 0.59% | 0.32% |
| Jul 2026 | 85.3% | 6.3% | 4.2% | 2.8% | 1% | 0.46% |
| Aug 2026 | 82.6% | 9.1% | 4.1% | 2.7% | 0.98% | 0.54% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.6% | 110K | 0% | -2.6 points | |
| 2, held 2nd | 9.1% | 12.1K | +49.4% | +2.8 points | |
| 3, held 3rd | 4.1% | 5.4K | 0% | -0.1 points | |
| 4, held 4th | 2.7% | 3.6K | 0% | -0.1 points | |
| 5, held 5th | 0.98% | 1.3K | 0% | 0 points | |
| 6, held 6th | 0.54% | 720 | +22% | +0.1 points |
82.6%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.6 points.
2.
9.1%
Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.8 points.
4.1%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Chivers
2.7%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Duerr's0.98%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
0.54%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.
Compare search popularity between Robertson's and its closest rivals
How has branded search demand for Robertson's changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Robertson's worldwide held steady at 110K.
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide increased from 75.9% to 82.6%.
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide peaked at 90.6% in June 2026 and was lowest at 75.9% in October 2025.
How did search popularity change for marmalade brands worldwide in August 2026?
5 changes
In August 2026, Stute gained estimated Share of Search among marmalade brands worldwide, from 6.3% to 9.1%.
In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 85.3% to 82.6%.
Estimated monthly branded searches for Duerr's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
Estimated monthly branded searches for Frank Cooper worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How is Robertson's measured?
Brandwave collects information about searches that people make online using Robertson's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- robertson's
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