Robertson's vs Wilkin & Sons:Which is more popular by branded search?
In August 2026, Robertson's had more branded searches than Wilkin & Sons among marmalade brands worldwide. Robertson's was estimated to have 110K branded searches compared to Wilkin & Sons’ 5.4K, and held an 82.6% Share of Search versus Wilkin & Sons’ 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Robertson's or Wilkin & Sons?
Compare the marmalade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Robertson's, Wilkin & Sons. The figures are in the table below the chart.
View monthly share of search table
| Month | Robertson's | Stute | Wilkin & Sons | Chivers | Duerr's | Frank Cooper |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 15.3% | 3.7% | 3% | 1.3% | 0.69% |
| Nov 2025 | 81.4% | 10.9% | 4% | 2.2% | 0.96% | 0.6% |
| Dec 2025 | 77.6% | 12.8% | 4.7% | 3.1% | 1.1% | 0.71% |
| Jan 2026 | 80.1% | 10.8% | 3.9% | 3.9% | 0.78% | 0.43% |
| Feb 2026 | 79.6% | 8.7% | 5.8% | 3.2% | 2.1% | 0.63% |
| Mar 2026 | 83.3% | 7.5% | 4.1% | 3.3% | 1.2% | 0.55% |
| Apr 2026 | 90.2% | 4.4% | 2.4% | 2% | 0.58% | 0.39% |
| May 2026 | 90.5% | 5.4% | 2% | 1.3% | 0.48% | 0.26% |
| Jun 2026 | 90.6% | 4.5% | 2.4% | 1.6% | 0.59% | 0.32% |
| Jul 2026 | 85.3% | 6.3% | 4.2% | 2.8% | 1% | 0.46% |
| Aug 2026 | 82.6% | 9.1% | 4.1% | 2.7% | 0.98% | 0.54% |
| Sep 2026 | — | — | — | — | — | — |
How has the Robertson's and Wilkin & Sons comparison changed over the last 12 months?
3 findings
- Robertson's was ahead of Wilkin & Sons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide moved from 75.9% to 82.6%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among marmalade brands worldwide moved from 3.7% to 4.1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for marmalade brands worldwide in August 2026?
1 change
In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 85.3% to 82.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Robertson's’ and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Robertson's
1 branded search term
- robertson's
Wilkin & Sons
1 branded search term
- wilkin and sons
Put your own brand in this comparison
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