Marmalade brands:Which brands are most popular in search?
In August 2026, Robertson's was the most searched among marmalade brands worldwide, with an estimated 110K branded searches and 82.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Robertson's82.6%
Stute9.1%
- Wilkin & Sons4.1%
- Chivers2.7%
Duerr's0.98%- Frank Cooper0.54%
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Share of SearchLeaderboard
Compare the marmalade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Robertson's, Stute, Wilkin & Sons, Chivers. The figures are in the table below the chart.
View monthly share of search table
| Month | Robertson's | Stute | Wilkin & Sons | Chivers | Duerr's | Frank Cooper |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 15.3% | 3.7% | 3% | 1.3% | 0.69% |
| Nov 2025 | 81.4% | 10.9% | 4% | 2.2% | 0.96% | 0.6% |
| Dec 2025 | 77.6% | 12.8% | 4.7% | 3.1% | 1.1% | 0.71% |
| Jan 2026 | 80.1% | 10.8% | 3.9% | 3.9% | 0.78% | 0.43% |
| Feb 2026 | 79.6% | 8.7% | 5.8% | 3.2% | 2.1% | 0.63% |
| Mar 2026 | 83.3% | 7.5% | 4.1% | 3.3% | 1.2% | 0.55% |
| Apr 2026 | 90.2% | 4.4% | 2.4% | 2% | 0.58% | 0.39% |
| May 2026 | 90.5% | 5.4% | 2% | 1.3% | 0.48% | 0.26% |
| Jun 2026 | 90.6% | 4.5% | 2.4% | 1.6% | 0.59% | 0.32% |
| Jul 2026 | 85.3% | 6.3% | 4.2% | 2.8% | 1% | 0.46% |
| Aug 2026 | 82.6% | 9.1% | 4.1% | 2.7% | 0.98% | 0.54% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.6% | 110K | 0% | -2.6 points | |
| 2, held 2nd | 9.1% | 12.1K | +49.4% | +2.8 points | |
| 3, held 3rd | 4.1% | 5.4K | 0% | -0.1 points | |
| 4, held 4th | 2.7% | 3.6K | 0% | -0.1 points | |
| 5, held 5th | 0.98% | 1.3K | 0% | 0 points | |
| 6, held 6th | 0.54% | 720 | +22% | +0.1 points |
82.6%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.6 points.
2.
9.1%
Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.8 points.
4.1%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Chivers
2.7%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Duerr's0.98%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
0.54%
Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Wilkin & Sons vs Chivers: compare search popularity
- Compare any of these brands
Which brand is most popular in search among marmalade brands worldwide?
6 brands
In August 2026, Robertson's was the most searched among marmalade brands worldwide, with an estimated 110K branded searches and 82.6% estimated Share of Search within this set. Stute is in 2nd place, 73.5 percentage points behind at 9.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Robertson's | 75.9% → 82.6% | 90.6%Jun 2026 | 75.9%Oct 2025 | 1st |
| Stute | 15.3% → 9.1% | 15.3%Oct 2025 | 4.4%Apr 2026 | 2nd |
| Wilkin & Sons | 3.7% → 4.1% | 5.8%Feb 2026 | 2%May 2026 | 3rd |
| Chivers | 3% → 2.7% | 3.9%Jan 2026 | 1.3%May 2026 | 4th |
| Duerr's | 1.3% → 0.98% | 2.1%Feb 2026 | 0.48%May 2026 | 5th |
| Frank Cooper | 0.69% → 0.54% | 0.71%Dec 2025 | 0.26%May 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide increased from 75.9% to 82.6%.
- Across the 11 months ending August 2026, Stute’s estimated Share of Search among marmalade brands worldwide decreased from 15.3% to 9.1%.
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide peaked at 90.6% in June 2026 and was lowest at 75.9% in October 2025.
- Across the 11 months ending August 2026, Stute’s estimated Share of Search among marmalade brands worldwide peaked at 15.3% in October 2025 and was lowest at 4.4% in April 2026.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among marmalade brands worldwide peaked at 5.8% in February 2026 and was lowest at 2% in May 2026.
- Across the 11 months ending August 2026, Chivers’ estimated Share of Search among marmalade brands worldwide peaked at 3.9% in January 2026 and was lowest at 1.3% in May 2026.
- Across the 11 months ending August 2026, Duerr's’ estimated Share of Search among marmalade brands worldwide peaked at 2.1% in February 2026 and was lowest at 0.48% in May 2026.
- Across the 11 months ending August 2026, Wilkin & Sons, Chivers, Duerr's and Frank Cooper held steady: their estimated Share of Search among marmalade brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for marmalade brands worldwide in August 2026?
5 changes
In August 2026, Stute gained estimated Share of Search among marmalade brands worldwide, from 6.3% to 9.1%.
In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 85.3% to 82.6%.
Estimated monthly branded searches for Duerr's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
Estimated monthly branded searches for Frank Cooper worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
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