Chivers vs Wilkin & Sons:Which is searched more?
In August 2026, Wilkin & Sons had more branded searches than Chivers among marmalade brands worldwide. Wilkin & Sons was estimated to have 5.6K branded searches compared to Chivers’ 3.6K, and held a 4.2% Share of Search versus Chivers’ 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chivers or Wilkin & Sons?
Compare the marmalade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilkin & Sons, Chivers. The figures are in the table below the chart.
View monthly share of search table
| Month | Wilkin & Sons | Chivers |
|---|---|---|
| Oct 2025 | 3.8% | 3% |
| Nov 2025 | 4.1% | 2.2% |
| Dec 2025 | 4.8% | 3.1% |
| Jan 2026 | 4.1% | 3.9% |
| Feb 2026 | 6% | 3.1% |
| Mar 2026 | 4.2% | 3.3% |
| Apr 2026 | 2.5% | 2% |
| May 2026 | 2.1% | 1.3% |
| Jun 2026 | 2.5% | 1.6% |
| Jul 2026 | 4.7% | 2.8% |
| Aug 2026 | 4.2% | 2.7% |
| Sep 2026 | — | — |
How has the Chivers and Wilkin & Sons comparison changed over the last 12 months?
3 findings
- Wilkin & Sons was ahead of Chivers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chivers’ estimated Share of Search among marmalade brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among marmalade brands worldwide moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 5.6K.
How did search popularity change for marmalade brands worldwide in August 2026?
2 changes
In August 2026, Wilkin & Sons lost estimated Share of Search among marmalade brands worldwide, from 4.7% to 4.2%.
Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chivers’ and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chivers
1 branded search term
- chivers
Wilkin & Sons
2 branded search terms
- wilkin and sons
- wilkin sons
Put your own brand in this comparison
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