Chivers vs Stute:Which is searched more?
In August 2026, Stute had more branded searches than Chivers among marmalade brands worldwide. Stute was estimated to have 12.1K branded searches compared to Chivers’ 3.6K, and held a 9% Share of Search versus Chivers’ 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chivers or Stute?
Compare the marmalade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stute, Chivers. The figures are in the table below the chart.
View monthly share of search table
| Month | Stute | Chivers |
|---|---|---|
| Oct 2025 | 15.2% | 3% |
| Nov 2025 | 10.8% | 2.2% |
| Dec 2025 | 12.7% | 3.1% |
| Jan 2026 | 10.7% | 3.9% |
| Feb 2026 | 8.6% | 3.1% |
| Mar 2026 | 7.4% | 3.3% |
| Apr 2026 | 4.4% | 2% |
| May 2026 | 5.4% | 1.3% |
| Jun 2026 | 4.4% | 1.6% |
| Jul 2026 | 6.2% | 2.8% |
| Aug 2026 | 9% | 2.7% |
| Sep 2026 | — | — |
How has the Chivers and Stute comparison changed over the last 12 months?
3 findings
- Stute was ahead of Chivers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chivers’ estimated Share of Search among marmalade brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Stute’s estimated Share of Search among marmalade brands worldwide moved from 15.2% to 9%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
How did search popularity change for marmalade brands worldwide in August 2026?
2 changes
In August 2026, Stute gained estimated Share of Search among marmalade brands worldwide, from 6.2% to 9%.
Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chivers’ and Stute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.