Brandwave

How popular isStute in search?

In August 2026, there were an estimated 12.1K branded searches for Stute worldwide which is down 45.5% over the last 11 months. Stute holds 9% estimated Share of Search among marmalade brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Robertson's82%
  2. Stute9%
  3. Wilkin & Sons4.2%
  4. Chivers2.7%
  5. Frank Cooper1.2%
  6. Duerr's0.97%
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Which marmalade brands compete with Stute?

Stute against marmalade brands worldwide, by month

Share of Search by month for Robertson's, Stute, Wilkin & Sons, Chivers. The figures are in the table below the chart.

View monthly share of search table
MonthRobertson'sStuteWilkin & SonsChiversFrank CooperDuerr's
Oct 202575.4%15.2%3.8%3%1.3%1.3%
Nov 202580.8%10.8%4.1%2.2%1.1%0.96%
Dec 202577%12.7%4.8%3.1%1.3%1.1%
Jan 202679.6%10.7%4.1%3.9%0.91%0.77%
Feb 202678.8%8.6%6%3.1%1.4%2.1%
Mar 202682.6%7.4%4.2%3.3%1.2%1.2%
Apr 202689.7%4.4%2.5%2%0.79%0.58%
May 202690.1%5.4%2.1%1.3%0.63%0.48%
Jun 202690.2%4.4%2.5%1.6%0.65%0.58%
Jul 202684.2%6.2%4.7%2.8%1.1%1%
Aug 202682%9%4.2%2.7%1.2%0.97%
Sep 2026——————
  1. Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Stute

    9%

    Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.8 points.

  3. Held 3rd. 5.6K estimated branded searches, -9% vs prior month. Share -0.5 points.

  4. 4.Chivers

    2.7%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Frank Cooper

    1.2%

    Held 5th. 1.6K estimated branded searches, +8.8% vs prior month. Share +0.1 points.

  6. 6.Duerr's

    0.97%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Stute and its closest rivals

How has branded search demand for Stute changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Stute worldwide fell from 22.2K to 12.1K.
  • Across the 11 months ending August 2026, Stute’s estimated Share of Search among marmalade brands worldwide decreased from 15.2% to 9%.
  • Across the 11 months ending August 2026, Stute’s estimated Share of Search among marmalade brands worldwide peaked at 15.2% in October 2025 and was lowest at 4.4% in April 2026.

How did search popularity change for marmalade brands worldwide in August 2026?

  1. In August 2026, Stute gained estimated Share of Search among marmalade brands worldwide, from 6.2% to 9%.

  2. In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 84.2% to 82%.

  3. In August 2026, Wilkin & Sons lost estimated Share of Search among marmalade brands worldwide, from 4.7% to 4.2%.

  4. Frank Cooper’s estimated Share of Search among marmalade brands worldwide has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.

  5. Estimated monthly branded searches for Duerr's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Stute measured?

Brandwave collects information about searches that people make online using Stute’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stute

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How the Brand Demand Index is measured

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Is Stute your brand?

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