Brandwave

How popular isDuerr's in search?

In August 2026, there were an estimated 1.3K branded searches for Duerr's worldwide which is down 31.6% over the last 11 months. Duerr's holds 0.98% estimated Share of Search among marmalade brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Robertson's82.6%
  2. Stute9.1%
  3. Wilkin & Sons4.1%
  4. Chivers2.7%
  5. Duerr's0.98%
  6. Frank Cooper0.54%
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Which marmalade brands compete with Duerr's?

Duerr's against marmalade brands worldwide, by month

Share of Search by month for Robertson's, Stute, Wilkin & Sons, Chivers, Duerr's. The figures are in the table below the chart.

View monthly share of search table
MonthRobertson'sStuteWilkin & SonsChiversDuerr'sFrank Cooper
Oct 202575.9%15.3%3.7%3%1.3%0.69%
Nov 202581.4%10.9%4%2.2%0.96%0.6%
Dec 202577.6%12.8%4.7%3.1%1.1%0.71%
Jan 202680.1%10.8%3.9%3.9%0.78%0.43%
Feb 202679.6%8.7%5.8%3.2%2.1%0.63%
Mar 202683.3%7.5%4.1%3.3%1.2%0.55%
Apr 202690.2%4.4%2.4%2%0.58%0.39%
May 202690.5%5.4%2%1.3%0.48%0.26%
Jun 202690.6%4.5%2.4%1.6%0.59%0.32%
Jul 202685.3%6.3%4.2%2.8%1%0.46%
Aug 202682.6%9.1%4.1%2.7%0.98%0.54%
Sep 2026——————

  1. 1.Robertson's

    82.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.6 points.

  2. 2.Stute

    9.1%

    Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.8 points.

  3. 3.Wilkin & Sons

    4.1%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Chivers

    2.7%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Duerr's

    0.98%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Frank Cooper

    0.54%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share +0.1 points.

Compare search popularity between Duerr's and its closest rivals

How has branded search demand for Duerr's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Duerr's worldwide fell from 1.9K to 1.3K.
  • Across the 11 months ending August 2026, Duerr's’ estimated Share of Search among marmalade brands worldwide peaked at 2.1% in February 2026 and was lowest at 0.48% in May 2026.

How did search popularity change for marmalade brands worldwide in August 2026?

  1. In August 2026, Stute gained estimated Share of Search among marmalade brands worldwide, from 6.3% to 9.1%.

  2. In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 85.3% to 82.6%.

  3. Estimated monthly branded searches for Duerr's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Frank Cooper worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

  5. Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Duerr's measured?

Brandwave collects information about searches that people make online using Duerr's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • duerr's

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How the Brand Demand Index is measured

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