Chivers vs Duerr's:Which is searched more?
In August 2026, Chivers had more branded searches than Duerr's among marmalade brands worldwide. Chivers was estimated to have 3.6K branded searches compared to Duerr's’ 1.3K, and held a 2.7% Share of Search versus Duerr's’ 0.97%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chivers or Duerr's?
Compare the marmalade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chivers, Duerr's. The figures are in the table below the chart.
View monthly share of search table
| Month | Chivers | Duerr's |
|---|---|---|
| Oct 2025 | 3% | 1.3% |
| Nov 2025 | 2.2% | 0.96% |
| Dec 2025 | 3.1% | 1.1% |
| Jan 2026 | 3.9% | 0.77% |
| Feb 2026 | 3.1% | 2.1% |
| Mar 2026 | 3.3% | 1.2% |
| Apr 2026 | 2% | 0.58% |
| May 2026 | 1.3% | 0.48% |
| Jun 2026 | 1.6% | 0.58% |
| Jul 2026 | 2.8% | 1% |
| Aug 2026 | 2.7% | 0.97% |
| Sep 2026 | — | — |
How has the Chivers and Duerr's comparison changed over the last 12 months?
3 findings
- Chivers was ahead of Duerr's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chivers’ estimated Share of Search among marmalade brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Duerr's’ estimated Share of Search among marmalade brands worldwide moved from 1.3% to 0.97%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for marmalade brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Chivers’ and Duerr's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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