Brandwave

How popular isDuerr's in search?

In August 2026, there were an estimated 1.3K branded searches for Duerr's worldwide which is down 31.6% over the last 11 months. Duerr's holds 0.97% estimated Share of Search among marmalade brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Robertson's82%
  2. Stute9%
  3. Wilkin & Sons4.2%
  4. Chivers2.7%
  5. Frank Cooper1.2%
  6. Duerr's0.97%
Duerr's website (opens in a new tab)

Follow Duerr's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which marmalade brands compete with Duerr's?

Duerr's against marmalade brands worldwide, by month

Share of Search by month for Robertson's, Stute, Wilkin & Sons, Chivers, Duerr's. The figures are in the table below the chart.

View monthly share of search table
MonthRobertson'sStuteWilkin & SonsChiversFrank CooperDuerr's
Oct 202575.4%15.2%3.8%3%1.3%1.3%
Nov 202580.8%10.8%4.1%2.2%1.1%0.96%
Dec 202577%12.7%4.8%3.1%1.3%1.1%
Jan 202679.6%10.7%4.1%3.9%0.91%0.77%
Feb 202678.8%8.6%6%3.1%1.4%2.1%
Mar 202682.6%7.4%4.2%3.3%1.2%1.2%
Apr 202689.7%4.4%2.5%2%0.79%0.58%
May 202690.1%5.4%2.1%1.3%0.63%0.48%
Jun 202690.2%4.4%2.5%1.6%0.65%0.58%
Jul 202684.2%6.2%4.7%2.8%1.1%1%
Aug 202682%9%4.2%2.7%1.2%0.97%
Sep 2026——————
  1. Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Stute

    9%

    Held 2nd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.8 points.

  3. Held 3rd. 5.6K estimated branded searches, -9% vs prior month. Share -0.5 points.

  4. 4.Chivers

    2.7%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Frank Cooper

    1.2%

    Held 5th. 1.6K estimated branded searches, +8.8% vs prior month. Share +0.1 points.

  6. 6.Duerr's

    0.97%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Duerr's and its closest rivals

How has branded search demand for Duerr's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Duerr's worldwide fell from 1.9K to 1.3K.
  • Across the 11 months ending August 2026, Duerr's’ estimated Share of Search among marmalade brands worldwide peaked at 2.1% in February 2026 and was lowest at 0.48% in May 2026.
  • Across the 11 months ending August 2026, Duerr's fell from 5th to 6th among marmalade brands worldwide.

How did search popularity change for marmalade brands worldwide in August 2026?

  1. In August 2026, Stute gained estimated Share of Search among marmalade brands worldwide, from 6.2% to 9%.

  2. In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 84.2% to 82%.

  3. In August 2026, Wilkin & Sons lost estimated Share of Search among marmalade brands worldwide, from 4.7% to 4.2%.

  4. Frank Cooper’s estimated Share of Search among marmalade brands worldwide has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.

  5. Estimated monthly branded searches for Duerr's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

  6. Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Duerr's measured?

Brandwave collects information about searches that people make online using Duerr's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • duerr's

Do you work for Duerr's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Duerr's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.