Duerr's vs Wilkin & Sons:Which is more popular by branded search?
In August 2026, Wilkin & Sons had more branded searches than Duerr's among marmalade brands worldwide. Wilkin & Sons was estimated to have 5.6K branded searches compared to Duerr's’ 1.3K, and held a 4.2% Share of Search versus Duerr's’ 0.97%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Duerr's or Wilkin & Sons?
Compare the marmalade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilkin & Sons, Duerr's. The figures are in the table below the chart.
View monthly share of search table
| Month | Robertson's | Stute | Wilkin & Sons | Chivers | Frank Cooper | Duerr's |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 15.2% | 3.8% | 3% | 1.3% | 1.3% |
| Nov 2025 | 80.8% | 10.8% | 4.1% | 2.2% | 1.1% | 0.96% |
| Dec 2025 | 77% | 12.7% | 4.8% | 3.1% | 1.3% | 1.1% |
| Jan 2026 | 79.6% | 10.7% | 4.1% | 3.9% | 0.91% | 0.77% |
| Feb 2026 | 78.8% | 8.6% | 6% | 3.1% | 1.4% | 2.1% |
| Mar 2026 | 82.6% | 7.4% | 4.2% | 3.3% | 1.2% | 1.2% |
| Apr 2026 | 89.7% | 4.4% | 2.5% | 2% | 0.79% | 0.58% |
| May 2026 | 90.1% | 5.4% | 2.1% | 1.3% | 0.63% | 0.48% |
| Jun 2026 | 90.2% | 4.4% | 2.5% | 1.6% | 0.65% | 0.58% |
| Jul 2026 | 84.2% | 6.2% | 4.7% | 2.8% | 1.1% | 1% |
| Aug 2026 | 82% | 9% | 4.2% | 2.7% | 1.2% | 0.97% |
| Sep 2026 | — | — | — | — | — | — |
How has the Duerr's and Wilkin & Sons comparison changed over the last 12 months?
3 findings
- Wilkin & Sons was ahead of Duerr's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Duerr's’ estimated Share of Search among marmalade brands worldwide moved from 1.3% to 0.97%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among marmalade brands worldwide moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 5.6K.
How did search popularity change for marmalade brands worldwide in August 2026?
2 changes
In August 2026, Wilkin & Sons lost estimated Share of Search among marmalade brands worldwide, from 4.7% to 4.2%.
Estimated monthly branded searches for Duerr's worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Duerr's’ and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duerr's
1 branded search term
- duerr's
Wilkin & Sons
2 branded search terms
- wilkin and sons
- wilkin sons
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