Chivers vs Robertson's:Which is searched more?
In August 2026, Robertson's had more branded searches than Chivers among marmalade brands worldwide. Robertson's was estimated to have 110K branded searches compared to Chivers’ 3.6K, and held an 82% Share of Search versus Chivers’ 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Chivers or Robertson's?
Compare the marmalade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Robertson's, Chivers. The figures are in the table below the chart.
View monthly share of search table
| Month | Robertson's | Chivers |
|---|---|---|
| Oct 2025 | 75.4% | 3% |
| Nov 2025 | 80.8% | 2.2% |
| Dec 2025 | 77% | 3.1% |
| Jan 2026 | 79.6% | 3.9% |
| Feb 2026 | 78.8% | 3.1% |
| Mar 2026 | 82.6% | 3.3% |
| Apr 2026 | 89.7% | 2% |
| May 2026 | 90.1% | 1.3% |
| Jun 2026 | 90.2% | 1.6% |
| Jul 2026 | 84.2% | 2.8% |
| Aug 2026 | 82% | 2.7% |
| Sep 2026 | — | — |
How has the Chivers and Robertson's comparison changed over the last 12 months?
3 findings
- Robertson's was ahead of Chivers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chivers’ estimated Share of Search among marmalade brands worldwide moved from 3% to 2.7%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide moved from 75.4% to 82%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for marmalade brands worldwide in August 2026?
2 changes
In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 84.2% to 82%.
Estimated monthly branded searches for Chivers worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Chivers’ and Robertson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chivers
1 branded search term
- chivers
Robertson's
1 branded search term
- robertson's
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