Brandwave

Frank Cooper vs Robertson's:Which is more popular by branded search?

In August 2026, Robertson's had more branded searches than Frank Cooper among marmalade brands worldwide. Robertson's was estimated to have 110K branded searches compared to Frank Cooper’s 720, and held an 82.6% Share of Search versus Frank Cooper’s 0.54%. These are worldwide searches for English-language branded terms.

Share of Search among marmalade brands worldwide in August 2026Which is more popular in search, Frank Cooper or Robertson's?
Frank Cooper0.54%720 searches
vs
Robertson's82.6%110K searches

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Which is more popular in search, Frank Cooper or Robertson's?

Compare the marmalade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Frank Cooper and Robertson's among marmalade brands worldwide, by month

Share of Search by month for Robertson's, Frank Cooper. The figures are in the table below the chart.

View monthly share of search table
MonthRobertson'sStuteWilkin & SonsChiversDuerr'sFrank Cooper
Oct 202575.9%15.3%3.7%3%1.3%0.69%
Nov 202581.4%10.9%4%2.2%0.96%0.6%
Dec 202577.6%12.8%4.7%3.1%1.1%0.71%
Jan 202680.1%10.8%3.9%3.9%0.78%0.43%
Feb 202679.6%8.7%5.8%3.2%2.1%0.63%
Mar 202683.3%7.5%4.1%3.3%1.2%0.55%
Apr 202690.2%4.4%2.4%2%0.58%0.39%
May 202690.5%5.4%2%1.3%0.48%0.26%
Jun 202690.6%4.5%2.4%1.6%0.59%0.32%
Jul 202685.3%6.3%4.2%2.8%1%0.46%
Aug 202682.6%9.1%4.1%2.7%0.98%0.54%
Sep 2026——————

How has the Frank Cooper and Robertson's comparison changed over the last 12 months?

  • Robertson's was ahead of Frank Cooper in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Frank Cooper’s estimated Share of Search among marmalade brands worldwide moved from 0.69% to 0.54%, and its estimated monthly branded searches moved from 1K to 720.
  • Across the 11 months ending August 2026, Robertson's’ estimated Share of Search among marmalade brands worldwide moved from 75.9% to 82.6%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for marmalade brands worldwide in August 2026?

  1. In August 2026, Robertson's lost estimated Share of Search among marmalade brands worldwide, from 85.3% to 82.6%.

  2. Estimated monthly branded searches for Frank Cooper worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Frank Cooper’s and Robertson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frank Cooper

1 branded search term

  • frank cooper marmalade

Robertson's

1 branded search term

  • robertson's

How the Brand Demand Index is measured

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