Frank Cooper vs Wilkin & Sons:Which is more popular by branded search?
In August 2026, Wilkin & Sons had more branded searches than Frank Cooper among marmalade brands worldwide. Wilkin & Sons was estimated to have 5.6K branded searches compared to Frank Cooper’s 1.6K, and held a 4.2% Share of Search versus Frank Cooper’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Frank Cooper or Wilkin & Sons?
Compare the marmalade brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wilkin & Sons, Frank Cooper. The figures are in the table below the chart.
View monthly share of search table
| Month | Robertson's | Stute | Wilkin & Sons | Chivers | Frank Cooper | Duerr's |
|---|---|---|---|---|---|---|
| Oct 2025 | 75.4% | 15.2% | 3.8% | 3% | 1.3% | 1.3% |
| Nov 2025 | 80.8% | 10.8% | 4.1% | 2.2% | 1.1% | 0.96% |
| Dec 2025 | 77% | 12.7% | 4.8% | 3.1% | 1.3% | 1.1% |
| Jan 2026 | 79.6% | 10.7% | 4.1% | 3.9% | 0.91% | 0.77% |
| Feb 2026 | 78.8% | 8.6% | 6% | 3.1% | 1.4% | 2.1% |
| Mar 2026 | 82.6% | 7.4% | 4.2% | 3.3% | 1.2% | 1.2% |
| Apr 2026 | 89.7% | 4.4% | 2.5% | 2% | 0.79% | 0.58% |
| May 2026 | 90.1% | 5.4% | 2.1% | 1.3% | 0.63% | 0.48% |
| Jun 2026 | 90.2% | 4.4% | 2.5% | 1.6% | 0.65% | 0.58% |
| Jul 2026 | 84.2% | 6.2% | 4.7% | 2.8% | 1.1% | 1% |
| Aug 2026 | 82% | 9% | 4.2% | 2.7% | 1.2% | 0.97% |
| Sep 2026 | — | — | — | — | — | — |
How has the Frank Cooper and Wilkin & Sons comparison changed over the last 12 months?
3 findings
- Wilkin & Sons was ahead of Frank Cooper in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Frank Cooper’s estimated Share of Search among marmalade brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 11 months ending August 2026, Wilkin & Sons’ estimated Share of Search among marmalade brands worldwide moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 5.6K.
How did search popularity change for marmalade brands worldwide in August 2026?
2 changes
In August 2026, Wilkin & Sons lost estimated Share of Search among marmalade brands worldwide, from 4.7% to 4.2%.
Frank Cooper’s estimated Share of Search among marmalade brands worldwide has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Frank Cooper’s and Wilkin & Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frank Cooper
2 branded search terms
- frank cooper
- frank cooper marmalade
Wilkin & Sons
2 branded search terms
- wilkin and sons
- wilkin sons
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