Brandwave

How popular isVimeo in search?

In August 2026, there were an estimated 1.1M branded searches for Vimeo worldwide which is down 18.8% over the last 11 months. Vimeo holds 95.3% estimated Share of Search among OTT platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vimeo95.3%
  2. Kaltura2.4%
  3. Brightcove0.93%
  4. Uscreen0.89%
  5. JW Player0.48%
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Which OTT platforms compete with Vimeo?

Vimeo against OTT platforms worldwide, by month

Share of Search by month for Vimeo, Kaltura. The figures are in the table below the chart.

View monthly share of search table
MonthVimeoKalturaBrightcoveUscreenJW Player
Oct 202594.8%2.4%1.4%0.88%0.59%
Nov 202595.1%2.4%1.1%0.72%0.59%
Dec 202595.6%2%1.1%0.73%0.6%
Jan 202695%2.4%1.1%0.88%0.59%
Feb 202695.8%2%0.94%0.73%0.49%
Mar 202696.1%2%0.78%0.6%0.49%
Apr 202695.4%2.4%0.94%0.73%0.49%
May 202696%2%0.77%0.73%0.49%
Jun 202695.4%2%1.1%0.73%0.73%
Jul 202696%1.6%0.94%0.9%0.49%
Aug 202695.3%2.4%0.93%0.89%0.48%
Sep 2026—————

  1. 1.Vimeo

    95.3%

    Held 1st. 1.1M estimated branded searches, +0.49% vs prior month. Share -0.8 points.

  2. 2.Kaltura

    2.4%

    Held 2nd. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.8 points.

  3. 3.Brightcove

    0.93%

    Held 3rd. 10.4K estimated branded searches, +0.29% vs prior month. Share 0 points.

  4. 4.Uscreen

    0.89%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.JW Player

    0.48%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vimeo and its closest rivals

How has branded search demand for Vimeo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vimeo worldwide fell from 1.3M to 1.1M.
  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among OTT platforms worldwide peaked at 96.1% in March 2026 and was lowest at 94.8% in October 2025.

How did search popularity change for OTT platforms worldwide in August 2026?

  1. In August 2026, Kaltura gained estimated Share of Search among OTT platforms worldwide, from 1.6% to 2.4%.

  2. In August 2026, Vimeo lost estimated Share of Search among OTT platforms worldwide, from 96% to 95.3%.

  3. Estimated monthly branded searches for Brightcove worldwide fell 44.8% over 11 measured months, from 18.8K to 10.4K in August 2026.

  4. Estimated monthly branded searches for JW Player worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  5. Estimated monthly branded searches for Uscreen worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Vimeo compete?

Vimeo is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video hosting platforms3rd of 60.08%Show ranking
Video monetisation platforms2nd of 519.6%Show ranking
Video collaboration platforms1st of 583%Show ranking
Business video hosting platforms1st of 594%Show ranking
Video marketing platforms1st of 594%Show ranking
OTT platforms1st of 595.3%Shown above
Video streaming APIs1st of 596.3%Show ranking

How is Vimeo measured?

Brandwave collects information about searches that people make online using Vimeo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • vimeo
  • vimeo app
  • vimeo com
  • vimeo online
  • vimeo software
  • vimeo video
  • vimeo web

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How the Brand Demand Index is measured

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