Brandwave

How popular isVimeo in search?

In August 2026, there were an estimated 1.1M branded searches for Vimeo worldwide which is down 18.8% over the last 11 months. Vimeo holds 96.3% estimated Share of Search among video streaming APIs worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vimeo96.3%
  2. Wowza2.5%
  3. Cloudflare Stream0.9%
  4. Mux0.17%
  5. api.video0.15%
Vimeo website (opens in a new tab)

Follow Vimeo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which video streaming APIs compete with Vimeo?

Vimeo against video streaming APIs worldwide, by month

Share of Search by month for Vimeo, Wowza. The figures are in the table below the chart.

View monthly share of search table
MonthVimeoWowzaCloudflare StreamMuxapi.video
Oct 202598.2%0.91%0.61%0.12%0.14%
Nov 202598.3%0.91%0.61%0.1%0.12%
Dec 202598.2%0.91%0.61%0.12%0.14%
Jan 202698.1%0.91%0.75%0.14%0.14%
Feb 202698.1%0.92%0.75%0.12%0.14%
Mar 202698.4%0.75%0.61%0.12%0.15%
Apr 202698%0.92%0.75%0.14%0.14%
May 202698%0.92%0.75%0.14%0.18%
Jun 202697.7%1.1%0.91%0.17%0.15%
Jul 202697.8%0.92%0.92%0.18%0.15%
Aug 202696.3%2.5%0.9%0.17%0.15%
Sep 2026—————

  1. 1.Vimeo

    96.3%

    Held 1st. 1.1M estimated branded searches, +0.49% vs prior month. Share -1.5 points.

  2. 2.Wowza

    2.5%

    Moved from 3rd to 2nd. 27.1K estimated branded searches, +173.7% vs prior month. Share +1.5 points.

  3. 3.Cloudflare Stream

    0.9%

    Moved from 2nd to 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mux

    0.17%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.api.video

    0.15%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vimeo and its closest rivals

How has branded search demand for Vimeo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vimeo worldwide fell from 1.3M to 1.1M.
  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video streaming APIs worldwide decreased from 98.2% to 96.3%.
  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video streaming APIs worldwide peaked at 98.4% in March 2026 and was lowest at 96.3% in August 2026.

How did search popularity change for video streaming APIs worldwide in August 2026?

  1. In August 2026, Wowza overtook Cloudflare Stream to rank 2nd among video streaming APIs worldwide, at 2.5%.

  2. In August 2026, Vimeo lost estimated Share of Search among video streaming APIs worldwide, from 97.8% to 96.3%.

  3. Estimated monthly branded searches for Cloudflare Stream worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for Mux worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  5. Estimated monthly branded searches for api.video worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Vimeo compete?

Vimeo is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Video hosting platforms3rd of 60.08%Show ranking
Video monetisation platforms2nd of 519.6%Show ranking
Video collaboration platforms1st of 583%Show ranking
Business video hosting platforms1st of 594%Show ranking
Video marketing platforms1st of 594%Show ranking
OTT platforms1st of 595.3%Show ranking
Video streaming APIs1st of 596.3%Shown above

How is Vimeo measured?

Brandwave collects information about searches that people make online using Vimeo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • vimeo
  • vimeo app
  • vimeo com
  • vimeo online
  • vimeo software
  • vimeo video
  • vimeo web

Do you work for Vimeo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Vimeo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free