Brandwave

Video streaming APIs:Which brands are most popular in search?

In August 2026, Vimeo was the most searched among video streaming APIs worldwide, with an estimated 1.1M branded searches and 96.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vimeo96.3%
  2. Wowza2.5%
  3. Cloudflare Stream0.9%
  4. Mux0.17%
  5. api.video0.15%

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Share of SearchLeaderboard

Compare the platforms that host and stream video. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among video streaming APIs worldwide, by month

Share of Search by month for Vimeo, Wowza. The figures are in the table below the chart.

View monthly share of search table
MonthVimeoWowzaCloudflare StreamMuxapi.video
Oct 202598.2%0.91%0.61%0.12%0.14%
Nov 202598.3%0.91%0.61%0.1%0.12%
Dec 202598.2%0.91%0.61%0.12%0.14%
Jan 202698.1%0.91%0.75%0.14%0.14%
Feb 202698.1%0.92%0.75%0.12%0.14%
Mar 202698.4%0.75%0.61%0.12%0.15%
Apr 202698%0.92%0.75%0.14%0.14%
May 202698%0.92%0.75%0.14%0.18%
Jun 202697.7%1.1%0.91%0.17%0.15%
Jul 202697.8%0.92%0.92%0.18%0.15%
Aug 202696.3%2.5%0.9%0.17%0.15%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Vimeo

    96.3%

    Held 1st. 1.1M estimated branded searches, +0.49% vs prior month. Share -1.5 points.

  2. 2.Wowza

    2.5%

    Moved from 3rd to 2nd. 27.1K estimated branded searches, +173.7% vs prior month. Share +1.5 points.

  3. Moved from 2nd to 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mux

    0.17%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.api.video

    0.15%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among video streaming APIs worldwide?

In August 2026, Vimeo was the most searched among video streaming APIs worldwide, with an estimated 1.1M branded searches and 96.3% estimated Share of Search within this set. Wowza is in 2nd place, 93.9 percentage points behind at 2.5% Share of Search.

Global video streaming APIs, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vimeo98.2% → 96.3%98.4%Mar 202696.3%Aug 20261st
Wowza0.91% → 2.5%2.5%Aug 20260.75%Mar 20262nd
Cloudflare Stream0.61% → 0.9%0.92%Jul 20260.61%Oct 20253rd
Mux0.12% → 0.17%0.18%Jul 20260.1%Nov 20255th → 4th
api.video0.14% → 0.15%0.18%May 20260.12%Nov 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video streaming APIs worldwide decreased from 98.2% to 96.3%.
  • Across the 11 months ending August 2026, Wowza’s estimated Share of Search among video streaming APIs worldwide increased from 0.91% to 2.5%.
  • Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video streaming APIs worldwide peaked at 98.4% in March 2026 and was lowest at 96.3% in August 2026.
  • Across the 11 months ending August 2026, Wowza’s estimated Share of Search among video streaming APIs worldwide peaked at 2.5% in August 2026 and was lowest at 0.75% in March 2026.
  • Across the 11 months ending August 2026, Mux rose from 5th to 4th among video streaming APIs worldwide.
  • Across the 11 months ending August 2026, api.video fell from 4th to 5th among video streaming APIs worldwide.
  • Across the 11 months ending August 2026, Cloudflare Stream held steady: its estimated Share of Search among video streaming APIs worldwide moved less than 0.5 percentage points.

How did search popularity change for video streaming APIs worldwide in August 2026?

  1. In August 2026, Wowza overtook Cloudflare Stream to rank 2nd among video streaming APIs worldwide, at 2.5%.

  2. In August 2026, Vimeo lost estimated Share of Search among video streaming APIs worldwide, from 97.8% to 96.3%.

  3. Estimated monthly branded searches for Cloudflare Stream worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for Mux worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  5. Estimated monthly branded searches for api.video worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

How the Brand Demand Index is measured

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