How popular isUltimate in search?
In September 2026, there were an estimated 368K branded searches for Ultimate worldwide which is up 22.3% over the last 12 months. Ultimate holds 2.4% estimated Share of Search among cat Scratching Post brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cat Scratching Post brands compete with Ultimate?
Share of Search by month for PetSmart, Petco, Chewy, Smart, Ultimate. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Petco | Chewy | Smart | Ultimate | Giant |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 27.6% | 18.5% | 10.1% | 1.7% | 0.91% |
| Nov 2025 | 41.3% | 27.6% | 18.5% | 10.1% | 1.7% | 0.75% |
| Dec 2025 | 41.3% | 27.6% | 18.5% | 10.1% | 1.7% | 0.75% |
| Jan 2026 | 41.2% | 27.5% | 18.4% | 10.1% | 2% | 0.74% |
| Feb 2026 | 38.7% | 25.8% | 21.2% | 11.6% | 1.9% | 0.85% |
| Mar 2026 | 41.3% | 27.6% | 18.5% | 10.1% | 1.7% | 0.91% |
| Apr 2026 | 43.2% | 23.6% | 19.3% | 10.6% | 2.1% | 1.2% |
| May 2026 | 41% | 27.4% | 18.4% | 10% | 2% | 1.1% |
| Jun 2026 | 36.4% | 29.7% | 19.9% | 10.9% | 2.2% | 0.98% |
| Jul 2026 | 43.5% | 29.1% | 15.9% | 8.7% | 1.8% | 0.96% |
| Aug 2026 | 41.1% | 27.5% | 18.4% | 10.1% | 2% | 0.91% |
| Sep 2026 | 40% | 26.8% | 17.9% | 12% | 2.4% | 0.88% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40% | 6.1M | -18.2% | -1.1 points | |
| 2, held 2nd | 26.8% | 4.1M | -18.2% | -0.7 points | |
| 3, held 3rd | 17.9% | 2.7M | -18.2% | -0.5 points | |
| 4, held 4th | 12% | 1.8M | 0% | +1.9 points | |
| 5, held 5th | 2.4% | 368K | 0% | +0.4 points | |
| 6, held 6th | 0.88% | 135K | -18.2% | 0 points |
1.
PetSmart
40%
Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share -1.1 points.
2.
Petco26.8%
Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share -0.7 points.
3.
Chewy17.9%
Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.
Smart12%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share +1.9 points.
5.
Ultimate2.4%
Held 5th. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Giant
0.88%
Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Ultimate and its closest rivals
Every comparison with Ultimate
28 comparisons
- Ada vs Ultimate
- Avanti vs Ultimate
- Bed Bath & Beyond vs Ultimate
- Igloo vs Ultimate
- IKEA vs Ultimate
- Chewy vs Ultimate
- Disney+ vs Ultimate
- Foundation vs Ultimate
- Kate Spade vs Ultimate
- Petco vs Ultimate
- PetSmart vs Ultimate
- Smart vs Ultimate
- Coleman vs Ultimate
- Giant vs Ultimate
- kikki.K vs Ultimate
- Body Glove vs Ultimate
- Orbit vs Ultimate
- Ultimate vs Vuly
- Forethought vs Ultimate
- Helinox vs Ultimate
- Ultimate vs Yellow.ai
- Netomi vs Ultimate
- Public vs Ultimate
- Aussie vs Ultimate
- Select vs Ultimate
- Simple vs Ultimate
- Hurley vs Ultimate
- Ultimate vs Wanderer
How has branded search demand for Ultimate changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ultimate worldwide rose from 301K to 368K.
- Across the 12 months ending September 2026, Ultimate’s estimated Share of Search among cat Scratching Post brands worldwide increased from 1.7% to 2.4%.
How did search popularity change for cat Scratching Post brands worldwide in September 2026?
6 changes
In September 2026, Smart gained estimated Share of Search among cat Scratching Post brands worldwide, from 10.1% to 12%.
In September 2026, PetSmart lost estimated Share of Search among cat Scratching Post brands worldwide, from 41.1% to 40%.
In September 2026, Petco lost estimated Share of Search among cat Scratching Post brands worldwide, from 27.5% to 26.8%.
Estimated monthly branded searches for Ultimate worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Estimated monthly branded searches for Chewy worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.
Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
Where does Ultimate compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Picnic Basket brands | 5th of 5 | 0.64% | Show ranking |
| Cat Scratching Post brands | 5th of 6 | 2.4% | Shown above |
| Wedding Planner brands | 3rd of 5 | 2.5% | Show ranking |
| Conversational AI platforms | 2nd of 5 | 26.2% | Show ranking |
| Bike Repair Stand brands | 2nd of 3 | 30.8% | Show ranking |
| Beach Chair brands | 1st of 6 | 53.9% | Show ranking |
| Beach Cart brands | 1st of 3 | 93.1% | Show ranking |
| Asset Finance brands | 1st of 3 | 98.4% | Show ranking |
How is Ultimate measured?
Brandwave collects information about searches that people make online using Ultimate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ultimate
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Is Ultimate your brand?
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