How popular isUltimate in search?
In September 2026, there were an estimated 1.3K branded searches for Ultimate worldwide which is down 18.8% over the last 12 months. Ultimate holds 5.9% estimated Share of Search among conversational AI platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yellow.ai36.8%
Netomi29.9%
Ada20%
Forethought7.4%
Ultimate5.9%
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Which conversational AI platforms compete with Ultimate?
Share of Search by month for Yellow.ai, Netomi, Ada, Forethought, Ultimate. The figures are in the table below the chart.
View monthly share of search table
| Month | Yellow.ai | Netomi | Ada | Forethought | Ultimate |
|---|---|---|---|---|---|
| Oct 2025 | 42% | 12.3% | 28.6% | 10.3% | 6.8% |
| Nov 2025 | 40.7% | 22.2% | 22.6% | 7.9% | 6.6% |
| Dec 2025 | 40% | 21.7% | 22.3% | 8% | 7.9% |
| Jan 2026 | 47.9% | 17.4% | 19.5% | 7.6% | 7.5% |
| Feb 2026 | 41.9% | 22.8% | 20.3% | 8.2% | 6.8% |
| Mar 2026 | 35.9% | 19.6% | 22.6% | 16.1% | 5.8% |
| Apr 2026 | 37.8% | 25.2% | 22.7% | 9.3% | 5% |
| May 2026 | 32.9% | 32.9% | 21.2% | 7.8% | 5.3% |
| Jun 2026 | 35.5% | 28.9% | 21.5% | 8.4% | 5.7% |
| Jul 2026 | 33.6% | 33.6% | 20.8% | 6.8% | 5.4% |
| Aug 2026 | 45.9% | 25% | 17.9% | 6.2% | 4.9% |
| Sep 2026 | 36.8% | 29.9% | 20% | 7.4% | 5.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.8% | 8.1K | -33.1% | -9.2 points | |
| 2, held 2nd | 29.9% | 6.6K | 0% | +4.9 points | |
| 3, held 3rd | 20% | 4.4K | -6.8% | +2.1 points | |
| 4, held 4th | 7.4% | 1.6K | 0% | +1.2 points | |
| 5, held 5th | 5.9% | 1.3K | 0% | +1 points |
36.8%
Held 1st. 8.1K estimated branded searches, -33.1% vs prior month. Share -9.2 points.
2.
Netomi29.9%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +4.9 points.
3.
Ada20%
Held 3rd. 4.4K estimated branded searches, -6.8% vs prior month. Share +2.1 points.
7.4%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share +1.2 points.
5.
Ultimate5.9%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +1 points.
Compare search popularity between Ultimate and its closest rivals
Every comparison with Ultimate
4 comparisons
How has branded search demand for Ultimate changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ultimate worldwide fell from 1.6K to 1.3K.
- Across the 12 months ending September 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide decreased from 6.8% to 5.9%.
- Across the 12 months ending September 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide peaked at 7.9% in December 2025 and was lowest at 4.9% in August 2026.
How did search popularity change for conversational AI platforms worldwide in September 2026?
5 changes
In September 2026, Netomi gained estimated Share of Search among conversational AI platforms worldwide, from 25% to 29.9%.
In September 2026, Ada gained estimated Share of Search among conversational AI platforms worldwide, from 17.9% to 20%.
In September 2026, Forethought gained estimated Share of Search among conversational AI platforms worldwide, from 6.2% to 7.4%.
In September 2026, Ultimate gained estimated Share of Search among conversational AI platforms worldwide, from 4.9% to 5.9%.
In September 2026, Yellow.ai lost estimated Share of Search among conversational AI platforms worldwide, from 45.9% to 36.8%.
How is Ultimate measured?
Brandwave collects information about searches that people make online using Ultimate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ultimate ai
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