Simple vs Ultimate:Which is searched more?
In September 2026, Ultimate had more branded searches than Simple among wedding Planner brands worldwide. Ultimate was estimated to have 368K branded searches compared to Simple’s 1.6K, and held a 2.5% Share of Search versus Simple’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Simple or Ultimate?
Compare the wedding planner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ultimate, Simple. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | Kate Spade | Ultimate | kikki.K | Simple |
|---|---|---|---|---|---|
| Oct 2025 | 92.5% | 5.6% | 1.7% | 0.28% | <0.01% |
| Nov 2025 | 88.3% | 9.7% | 1.6% | 0.39% | <0.01% |
| Dec 2025 | 88.1% | 9.7% | 1.6% | 0.58% | <0.01% |
| Jan 2026 | 90.9% | 6.7% | 2% | 0.41% | <0.01% |
| Feb 2026 | 91% | 6.7% | 2% | 0.27% | <0.01% |
| Mar 2026 | 92.5% | 5.6% | 1.7% | 0.23% | <0.01% |
| Apr 2026 | 90.7% | 6.7% | 2.5% | 0.22% | <0.01% |
| May 2026 | 89.3% | 8% | 2.4% | 0.27% | <0.01% |
| Jun 2026 | 90.6% | 6.7% | 2.5% | 0.27% | <0.01% |
| Jul 2026 | 91% | 6.7% | 2% | 0.27% | <0.01% |
| Aug 2026 | 92.2% | 5.6% | 2% | 0.22% | <0.01% |
| Sep 2026 | 90.6% | 6.7% | 2.5% | 0.27% | 0.01% |
How has the Simple and Ultimate comparison changed over the last 12 months?
3 findings
- Ultimate was ahead of Simple in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Simple’s estimated Share of Search among wedding Planner brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending September 2026, Ultimate’s estimated Share of Search among wedding Planner brands worldwide moved from 1.7% to 2.5%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for wedding Planner brands worldwide in September 2026?
2 changes
Other head-to-heads among wedding Planner brands
How each brand is measured
Brandwave collects information about searches that people make online using Simple’s and Ultimate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.