Brandwave

How popular isUltimate in search?

In September 2026, there were an estimated 1.3K branded searches for Ultimate worldwide which is down 18.8% over the last 12 months. Ultimate holds 6.4% estimated Share of Search among conversational AI platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yellow.ai39.6%
  2. Netomi32.3%
  3. Ada21.6%
  4. Ultimate6.4%
  5. Forethought0.15%
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Which conversational AI platforms compete with Ultimate?

Ultimate against conversational AI platforms worldwide, by month

Share of Search by month for Yellow.ai, Netomi, Ada, Ultimate. The figures are in the table below the chart.

View monthly share of search table
MonthYellow.aiNetomiAdaUltimateForethought
Oct 202546.8%13.7%31.8%7.6%0.14%
Nov 202544.1%24.1%24.6%7.1%0.09%
Dec 202543.5%23.6%24.2%8.6%0.11%
Jan 202651.8%18.8%21.1%8.1%0.13%
Feb 202645.5%24.8%22.1%7.4%0.18%
Mar 202642.7%23.3%26.9%6.9%0.13%
Apr 202641.7%27.8%25%5.5%0.13%
May 202635.6%35.6%23%5.7%0.09%
Jun 202638.7%31.5%23.5%6.2%0.1%
Jul 202635.9%35.9%22.2%5.8%0.13%
Aug 202648.9%26.7%19.1%5.3%0.12%
Sep 202639.6%32.3%21.6%6.4%0.15%

  1. 1.Yellow.ai

    39.6%

    Held 1st. 8.1K estimated branded searches, -33.1% vs prior month. Share -9.2 points.

  2. 2.Netomi

    32.3%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +5.6 points.

  3. 3.Ada

    21.6%

    Held 3rd. 4.4K estimated branded searches, -6.8% vs prior month. Share +2.5 points.

  4. 4.Ultimate

    6.4%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share +1.1 points.

  5. 5.Forethought

    0.15%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ultimate and its closest rivals

Every comparison with Ultimate

How has branded search demand for Ultimate changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ultimate worldwide fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide decreased from 7.6% to 6.4%.
  • Across the 12 months ending September 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide peaked at 8.6% in December 2025 and was lowest at 5.3% in August 2026.

How did search popularity change for conversational AI platforms worldwide in September 2026?

  1. In September 2026, Netomi gained estimated Share of Search among conversational AI platforms worldwide, from 26.7% to 32.3%.

  2. In September 2026, Ada gained estimated Share of Search among conversational AI platforms worldwide, from 19.1% to 21.6%.

  3. In September 2026, Ultimate gained estimated Share of Search among conversational AI platforms worldwide, from 5.3% to 6.4%.

  4. In September 2026, Yellow.ai lost estimated Share of Search among conversational AI platforms worldwide, from 48.9% to 39.6%.

How is Ultimate measured?

Brandwave collects information about searches that people make online using Ultimate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ultimate ai

Do you work for Ultimate? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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