Smart vs Ultimate:Which is searched more?
In September 2026, Smart had more branded searches than Ultimate among cat Scratching Post brands worldwide. Smart was estimated to have 1.8M branded searches compared to Ultimate’s 368K, and held a 12% Share of Search versus Ultimate’s 2.4%. These are worldwide searches for English-language branded terms.
Follow Smart vs Ultimate and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Smart or Ultimate?
Compare the cat scratching post brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smart, Ultimate. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Petco | Chewy | Smart | Ultimate | Giant |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 27.6% | 18.5% | 10.1% | 1.7% | 0.91% |
| Nov 2025 | 41.3% | 27.6% | 18.5% | 10.1% | 1.7% | 0.75% |
| Dec 2025 | 41.3% | 27.6% | 18.5% | 10.1% | 1.7% | 0.75% |
| Jan 2026 | 41.2% | 27.5% | 18.4% | 10.1% | 2% | 0.74% |
| Feb 2026 | 38.7% | 25.8% | 21.2% | 11.6% | 1.9% | 0.85% |
| Mar 2026 | 41.3% | 27.6% | 18.5% | 10.1% | 1.7% | 0.91% |
| Apr 2026 | 43.2% | 23.6% | 19.3% | 10.6% | 2.1% | 1.2% |
| May 2026 | 41% | 27.4% | 18.4% | 10% | 2% | 1.1% |
| Jun 2026 | 36.4% | 29.7% | 19.9% | 10.9% | 2.2% | 0.98% |
| Jul 2026 | 43.5% | 29.1% | 15.9% | 8.7% | 1.8% | 0.96% |
| Aug 2026 | 41.1% | 27.5% | 18.4% | 10.1% | 2% | 0.91% |
| Sep 2026 | 40% | 26.8% | 17.9% | 12% | 2.4% | 0.88% |
How has the Smart and Ultimate comparison changed over the last 12 months?
3 findings
- Smart was ahead of Ultimate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smart’s estimated Share of Search among cat Scratching Post brands worldwide moved from 10.1% to 12%, and its estimated monthly branded searches held steady at 1.8M.
- Across the 12 months ending September 2026, Ultimate’s estimated Share of Search among cat Scratching Post brands worldwide moved from 1.7% to 2.4%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for cat Scratching Post brands worldwide in September 2026?
2 changes
In September 2026, Smart gained estimated Share of Search among cat Scratching Post brands worldwide, from 10.1% to 12%.
Estimated monthly branded searches for Ultimate worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
Other head-to-heads among cat Scratching Post brands
How each brand is measured
Brandwave collects information about searches that people make online using Smart’s and Ultimate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.