Brandwave

How popular isUltimate in search?

In September 2026, there were an estimated 368K branded searches for Ultimate worldwide which is up 22.3% over the last 12 months. Ultimate holds 26.2% estimated Share of Search among conversational AI platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ada71.3%
  2. Ultimate26.2%
  3. Forethought1.4%
  4. Yellow.ai0.58%
  5. Netomi0.47%
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Which conversational AI platforms compete with Ultimate?

Ultimate against conversational AI platforms worldwide, by month

Share of Search by month for Ada, Ultimate. The figures are in the table below the chart.

View monthly share of search table
MonthAdaUltimateForethoughtYellow.aiNetomi
Oct 202575%22.5%1.5%0.74%0.22%
Nov 202574.9%22.5%1.5%0.74%0.4%
Dec 202571.4%26.1%1.4%0.7%0.38%
Jan 202671.2%26.2%1.4%0.86%0.31%
Feb 202671%25.9%1.7%0.85%0.47%
Mar 202674.2%22.3%2.3%0.73%0.4%
Apr 202671.2%26.2%1.5%0.7%0.47%
May 202671.4%26.3%1.2%0.58%0.58%
Jun 202671.6%26.3%1%0.58%0.47%
Jul 202671.3%26.1%1.2%0.7%0.7%
Aug 202667.1%30%1.3%0.99%0.54%
Sep 202671.3%26.2%1.4%0.58%0.47%

  1. 1.Ada

    71.3%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +4.2 points.

  2. 2.Ultimate

    26.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -3.8 points.

  3. 3.Forethought

    1.4%

    Held 3rd. 19.7K estimated branded searches, +20.1% vs prior month. Share +0.1 points.

  4. 4.Yellow.ai

    0.58%

    Held 4th. 8.1K estimated branded searches, -33.1% vs prior month. Share -0.4 points.

  5. 5.Netomi

    0.47%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Ultimate and its closest rivals

Every comparison with Ultimate

How has branded search demand for Ultimate changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ultimate worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide increased from 22.5% to 26.2%.
  • Across the 12 months ending September 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide peaked at 30% in August 2026 and was lowest at 22.3% in March 2026.

How did search popularity change for conversational AI platforms worldwide in September 2026?

  1. In September 2026, Ada gained estimated Share of Search among conversational AI platforms worldwide, from 67.1% to 71.3%.

  2. In September 2026, Ultimate lost estimated Share of Search among conversational AI platforms worldwide, from 30% to 26.2%.

  3. Estimated monthly branded searches for Netomi worldwide rose 127.6% over 12 measured months, from 2.9K to 6.6K in September 2026.

  4. Estimated monthly branded searches for Yellow.ai worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How is Ultimate measured?

Brandwave collects information about searches that people make online using Ultimate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ultimate

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How the Brand Demand Index is measured

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