How popular isUGG in search?
In September 2026, there were an estimated 6.1M branded searches for UGG worldwide which is down 33% over the last 12 months. UGG holds 29.2% estimated Share of Search among hooded Blanket brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which hooded Blanket brands compete with UGG?
Share of Search by month for Disney+, UGG, Unicorn. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | UGG | Unicorn |
|---|---|---|---|
| Oct 2025 | 61.6% | 33.9% | 4.5% |
| Nov 2025 | 48.2% | 48.2% | 3.5% |
| Dec 2025 | 52.8% | 43.3% | 3.9% |
| Jan 2026 | 65.6% | 29.6% | 4.8% |
| Feb 2026 | 71.9% | 21.6% | 6.5% |
| Mar 2026 | 80.7% | 13.3% | 5.9% |
| Apr 2026 | 81.7% | 11% | 7.3% |
| May 2026 | 79.7% | 13.1% | 7.2% |
| Jun 2026 | 81.7% | 11% | 7.3% |
| Jul 2026 | 80.8% | 13.3% | 5.9% |
| Aug 2026 | 75.8% | 18.7% | 5.6% |
| Sep 2026 | 64.9% | 29.2% | 5.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 13.6M | -18.1% | -10.8 points | |
| 2, held 2nd | 29.2% | 6.1M | +49.6% | +10.6 points | |
| 3, held 3rd | 5.8% | 1.2M | 0% | +0.3 points |
Compare search popularity between UGG and its closest rivals
Every comparison with UGG
24 comparisons
- Chanel vs UGG
- Disney+ vs UGG
- Hermès vs UGG
- Timberland vs UGG
- Dr. Martens vs UGG
- Snow vs UGG
- Clarks vs UGG
- UGG vs Yellow
- UGG vs Unicorn
- Merrell vs UGG
- Ariat vs UGG
- Red Wing vs UGG
- Mou vs UGG
- Blundstone vs UGG
- Gator vs UGG
- Arctic vs UGG
- Sorel vs UGG
- Blue vs UGG
- Hunter vs UGG
- Redback vs UGG
- Bearpaw vs UGG
- EMU Australia vs UGG
- Dunlop vs UGG
- UGG vs Uline
How has branded search demand for UGG changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for UGG worldwide fell from 9.1M to 6.1M.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among hooded Blanket brands worldwide decreased from 33.9% to 29.2%.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among hooded Blanket brands worldwide peaked at 48.2% in November 2025 and was lowest at 11% in April 2026.
How did search popularity change for hooded Blanket brands worldwide in September 2026?
2 changes
In September 2026, UGG gained estimated Share of Search among hooded Blanket brands worldwide, from 18.7% to 29.2%.
In September 2026, Disney+ lost estimated Share of Search among hooded Blanket brands worldwide, from 75.8% to 64.9%.
Where does UGG compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hooded Blanket brands | 2nd of 3 | 29.2% | Shown above |
| Rubber Boots brands | 2nd of 4 | 45.1% | Show ranking |
| Dress Boots brands | 1st of 7 | 52.3% | Show ranking |
| Boot brands | 1st of 6 | 53.8% | Show ranking |
| Boots | 1st of 6 | 53.9% | Show ranking |
| Throw Blanket brands | 1st of 3 | 59.1% | Show ranking |
| Boot Covers brands | 1st of 7 | 64.8% | Show ranking |
| Sheepskin and ugg boot brands | 1st of 4 | 92% | Show ranking |
How is UGG measured?
Brandwave collects information about searches that people make online using UGG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ugg
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Is UGG your brand?
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