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Sheepskin and ugg boot brands:Which are searched most?

In September 2026, UGG was the most searched among sheepskin and ugg boot brands worldwide, with an estimated 6.1M branded searches and 97.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. UGG97.9%
  2. Bearpaw0.79%
  3. Mou0.79%
  4. EMU Australia0.53%

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Share of SearchLeaderboard

Compare the ugg and sheepskin boot brands people and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sheepskin and ugg boot brands worldwide, by month

Share of Search by month for UGG. The figures are in the table below the chart.

View monthly share of search table
MonthUGGBearpawMouEMU Australia
Oct 202597.9%0.97%0.53%0.65%
Nov 202597.9%0.97%0.65%0.44%
Dec 202597.6%1.2%0.65%0.53%
Jan 202697.1%0.96%0.96%0.96%
Feb 202697.7%0.97%0.65%0.65%
Mar 202698.1%0.97%0.29%0.65%
Apr 202697.7%1.2%0.29%0.79%
May 202698.2%0.97%0.19%0.65%
Jun 202698.1%0.97%0.24%0.65%
Jul 202698.1%0.97%0.29%0.65%
Aug 202698.2%0.8%0.53%0.43%
Sep 202697.9%0.79%0.79%0.53%

This month’s ranking, September 2026

  1. 1.UGG

    97.9%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share -0.3 points.

  2. 2.Bearpaw

    0.79%

    Held 2nd. 49.5K estimated branded searches, +49.5% vs prior month. Share 0 points.

  3. 3.Mou

    0.79%

    Held 3rd. 49.5K estimated branded searches, +123% vs prior month. Share +0.3 points.

  4. 4.EMU Australia

    0.53%

    Held 4th. 33.1K estimated branded searches, +82.9% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among sheepskin and ugg boot brands worldwide?

In September 2026, UGG was the most searched among sheepskin and ugg boot brands worldwide, with an estimated 6.1M branded searches and 97.9% estimated Share of Search within this set. Bearpaw is in 2nd place, 97.1 percentage points behind at 0.79% Share of Search.

Global sheepskin and ugg boot brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
UGG97.9%98.2%Aug 202697.1%Jan 20261st
Bearpaw0.97% → 0.79%1.2%Apr 20260.79%Sep 20262nd
Mou0.53% → 0.79%0.96%Jan 20260.19%May 20264th → 3rd
EMU Australia0.65% → 0.53%0.96%Jan 20260.43%Aug 20263rd → 4th

Each finding as a sentence

  • Across the 12 months ending September 2026, UGG’s estimated Share of Search among sheepskin and ugg boot brands worldwide peaked at 98.2% in August 2026 and was lowest at 97.1% in January 2026.
  • Across the 12 months ending September 2026, Mou rose from 4th to 3rd among sheepskin and ugg boot brands worldwide.
  • Across the 12 months ending September 2026, EMU Australia fell from 3rd to 4th among sheepskin and ugg boot brands worldwide.
  • Across the 12 months ending September 2026, UGG and Bearpaw held steady: their estimated Share of Search among sheepskin and ugg boot brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sheepskin and ugg boot brands worldwide in September 2026?

  1. Mou’s estimated Share of Search among sheepskin and ugg boot brands worldwide has gained ground for 3 months in a row, from 0.24% to 0.79% in September 2026.

  2. Estimated monthly branded searches for Bearpaw worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

  3. Estimated monthly branded searches for EMU Australia worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for UGG worldwide fell 33% over 12 measured months, from 9.1M to 6.1M in September 2026.

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