EMU Australia vs UGG:Which is searched more?
In September 2026, UGG had more branded searches than EMU Australia among sheepskin and ugg boot brands worldwide. UGG was estimated to have 6.1M branded searches compared to EMU Australia’s 33.1K, and held a 92% Share of Search versus EMU Australia’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, EMU Australia or UGG?
Compare the ugg and sheepskin boot brands people and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UGG, EMU Australia. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Mou | Bearpaw | EMU Australia |
|---|---|---|---|---|
| Oct 2025 | 93.8% | 4.6% | 0.93% | 0.62% |
| Nov 2025 | 96% | 2.6% | 0.95% | 0.43% |
| Dec 2025 | 95.2% | 3.1% | 1.2% | 0.52% |
| Jan 2026 | 92.6% | 5.6% | 0.92% | 0.92% |
| Feb 2026 | 90.4% | 8.1% | 0.89% | 0.6% |
| Mar 2026 | 86.9% | 11.7% | 0.86% | 0.57% |
| Apr 2026 | 81.9% | 16.5% | 0.99% | 0.66% |
| May 2026 | 84.7% | 13.9% | 0.84% | 0.56% |
| Jun 2026 | 79.2% | 19.5% | 0.78% | 0.52% |
| Jul 2026 | 84.7% | 13.9% | 0.84% | 0.56% |
| Aug 2026 | 90.7% | 8.2% | 0.73% | 0.4% |
| Sep 2026 | 92% | 6.8% | 0.74% | 0.5% |
How has the EMU Australia and UGG comparison changed over the last 12 months?
3 findings
- UGG was ahead of EMU Australia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EMU Australia’s estimated Share of Search among sheepskin and ugg boot brands worldwide moved from 0.62% to 0.5%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among sheepskin and ugg boot brands worldwide moved from 93.8% to 92%, and its estimated monthly branded searches moved from 9.1M to 6.1M.
How did search popularity change for sheepskin and ugg boot brands worldwide in September 2026?
2 changes
In September 2026, UGG gained estimated Share of Search among sheepskin and ugg boot brands worldwide, from 90.7% to 92%.
Estimated monthly branded searches for EMU Australia worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.
Other head-to-heads among sheepskin and ugg boot brands
How each brand is measured
Brandwave collects information about searches that people make online using EMU Australia’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
EMU Australia
1 branded search term
- emu australia
UGG
1 branded search term
- ugg
Put your own brand in this comparison
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