Mou vs UGG:Which is searched more?
In September 2026, UGG had more branded searches than Mou among sheepskin and ugg boot brands worldwide. UGG was estimated to have 6.1M branded searches compared to Mou’s 49.5K, and held a 97.9% Share of Search versus Mou’s 0.79%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mou or UGG?
Compare the ugg and sheepskin boot brands people and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UGG, Mou. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Bearpaw | Mou | EMU Australia |
|---|---|---|---|---|
| Oct 2025 | 97.9% | 0.97% | 0.53% | 0.65% |
| Nov 2025 | 97.9% | 0.97% | 0.65% | 0.44% |
| Dec 2025 | 97.6% | 1.2% | 0.65% | 0.53% |
| Jan 2026 | 97.1% | 0.96% | 0.96% | 0.96% |
| Feb 2026 | 97.7% | 0.97% | 0.65% | 0.65% |
| Mar 2026 | 98.1% | 0.97% | 0.29% | 0.65% |
| Apr 2026 | 97.7% | 1.2% | 0.29% | 0.79% |
| May 2026 | 98.2% | 0.97% | 0.19% | 0.65% |
| Jun 2026 | 98.1% | 0.97% | 0.24% | 0.65% |
| Jul 2026 | 98.1% | 0.97% | 0.29% | 0.65% |
| Aug 2026 | 98.2% | 0.8% | 0.53% | 0.43% |
| Sep 2026 | 97.9% | 0.79% | 0.79% | 0.53% |
How has the Mou and UGG comparison changed over the last 12 months?
3 findings
- UGG was ahead of Mou in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mou’s estimated Share of Search among sheepskin and ugg boot brands worldwide moved from 0.53% to 0.79%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among sheepskin and ugg boot brands worldwide held steady at 97.9%, and its estimated monthly branded searches moved from 9.1M to 6.1M.
How did search popularity change for sheepskin and ugg boot brands worldwide in September 2026?
2 changes
Mou’s estimated Share of Search among sheepskin and ugg boot brands worldwide has gained ground for 3 months in a row, from 0.24% to 0.79% in September 2026.
Estimated monthly branded searches for UGG worldwide fell 33% over 12 measured months, from 9.1M to 6.1M in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mou’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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