Brandwave

How popular isMou in search?

In September 2026, there were an estimated 49.5K branded searches for Mou worldwide which held steady over the last 12 months. Mou holds 0.79% estimated Share of Search among sheepskin and ugg boot brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. UGG97.9%
  2. Bearpaw0.79%
  3. Mou0.79%
  4. EMU Australia0.53%
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Which sheepskin and ugg boot brands compete with Mou?

Mou against sheepskin and ugg boot brands worldwide, by month

Share of Search by month for UGG, Mou. The figures are in the table below the chart.

View monthly share of search table
MonthUGGBearpawMouEMU Australia
Oct 202597.9%0.97%0.53%0.65%
Nov 202597.9%0.97%0.65%0.44%
Dec 202597.6%1.2%0.65%0.53%
Jan 202697.1%0.96%0.96%0.96%
Feb 202697.7%0.97%0.65%0.65%
Mar 202698.1%0.97%0.29%0.65%
Apr 202697.7%1.2%0.29%0.79%
May 202698.2%0.97%0.19%0.65%
Jun 202698.1%0.97%0.24%0.65%
Jul 202698.1%0.97%0.29%0.65%
Aug 202698.2%0.8%0.53%0.43%
Sep 202697.9%0.79%0.79%0.53%

  1. 1.UGG

    97.9%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share -0.3 points.

  2. 2.Bearpaw

    0.79%

    Held 2nd. 49.5K estimated branded searches, +49.5% vs prior month. Share 0 points.

  3. 3.Mou

    0.79%

    Held 3rd. 49.5K estimated branded searches, +123% vs prior month. Share +0.3 points.

  4. 4.EMU Australia

    0.53%

    Held 4th. 33.1K estimated branded searches, +82.9% vs prior month. Share +0.1 points.

Compare search popularity between Mou and its closest rivals

Every comparison with Mou

How has branded search demand for Mou changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Mou worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Mou rose from 4th to 3rd among sheepskin and ugg boot brands worldwide.

How did search popularity change for sheepskin and ugg boot brands worldwide in September 2026?

  1. Mou’s estimated Share of Search among sheepskin and ugg boot brands worldwide has gained ground for 3 months in a row, from 0.24% to 0.79% in September 2026.

  2. Estimated monthly branded searches for Bearpaw worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

  3. Estimated monthly branded searches for EMU Australia worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for UGG worldwide fell 33% over 12 measured months, from 9.1M to 6.1M in September 2026.

How is Mou measured?

Brandwave collects information about searches that people make online using Mou’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mou boot

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How the Brand Demand Index is measured

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