Bearpaw vs Mou:Which is searched more?
In September 2026, Bearpaw and Mou were level on Share of Search among sheepskin and ugg boot brands worldwide, with an estimated 49.5K branded searches each, at 0.79% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bearpaw or Mou?
Compare the ugg and sheepskin boot brands people and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bearpaw, Mou. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Bearpaw | Mou | EMU Australia |
|---|---|---|---|---|
| Oct 2025 | 97.9% | 0.97% | 0.53% | 0.65% |
| Nov 2025 | 97.9% | 0.97% | 0.65% | 0.44% |
| Dec 2025 | 97.6% | 1.2% | 0.65% | 0.53% |
| Jan 2026 | 97.1% | 0.96% | 0.96% | 0.96% |
| Feb 2026 | 97.7% | 0.97% | 0.65% | 0.65% |
| Mar 2026 | 98.1% | 0.97% | 0.29% | 0.65% |
| Apr 2026 | 97.7% | 1.2% | 0.29% | 0.79% |
| May 2026 | 98.2% | 0.97% | 0.19% | 0.65% |
| Jun 2026 | 98.1% | 0.97% | 0.24% | 0.65% |
| Jul 2026 | 98.1% | 0.97% | 0.29% | 0.65% |
| Aug 2026 | 98.2% | 0.8% | 0.53% | 0.43% |
| Sep 2026 | 97.9% | 0.79% | 0.79% | 0.53% |
How has the Bearpaw and Mou comparison changed over the last 12 months?
3 findings
- Bearpaw was ahead of Mou in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bearpaw’s estimated Share of Search among sheepskin and ugg boot brands worldwide moved from 0.97% to 0.79%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
- Across the 12 months ending September 2026, Mou’s estimated Share of Search among sheepskin and ugg boot brands worldwide moved from 0.53% to 0.79%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for sheepskin and ugg boot brands worldwide in September 2026?
2 changes
Mou’s estimated Share of Search among sheepskin and ugg boot brands worldwide has gained ground for 3 months in a row, from 0.24% to 0.79% in September 2026.
Estimated monthly branded searches for Bearpaw worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bearpaw’s and Mou’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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