Brandwave

EMU Australia vs Mou:Which is searched more?

In September 2026, Mou had more branded searches than EMU Australia among sheepskin and ugg boot brands worldwide. Mou was estimated to have 49.5K branded searches compared to EMU Australia’s 33.1K, and held a 0.79% Share of Search versus EMU Australia’s 0.53%. These are worldwide searches for English-language branded terms.

Share of Search among sheepskin and ugg boot brands worldwide in September 2026Which is more popular in search, EMU Australia or Mou?
EMU Australia0.53%33.1K searches
vs
Mou0.79%49.5K searches
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Which is more popular in search, EMU Australia or Mou?

Compare the ugg and sheepskin boot brands people and visitors buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

EMU Australia and Mou among sheepskin and ugg boot brands worldwide, by month

Share of Search by month for Mou, EMU Australia. The figures are in the table below the chart.

View monthly share of search table
MonthUGGBearpawMouEMU Australia
Oct 202597.9%0.97%0.53%0.65%
Nov 202597.9%0.97%0.65%0.44%
Dec 202597.6%1.2%0.65%0.53%
Jan 202697.1%0.96%0.96%0.96%
Feb 202697.7%0.97%0.65%0.65%
Mar 202698.1%0.97%0.29%0.65%
Apr 202697.7%1.2%0.29%0.79%
May 202698.2%0.97%0.19%0.65%
Jun 202698.1%0.97%0.24%0.65%
Jul 202698.1%0.97%0.29%0.65%
Aug 202698.2%0.8%0.53%0.43%
Sep 202697.9%0.79%0.79%0.53%

How has the EMU Australia and Mou comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 12 months ending September 2026: Mou took it in November 2025, EMU Australia took it in March 2026, Mou took it in August 2026.
  • Across the 12 months ending September 2026, EMU Australia’s estimated Share of Search among sheepskin and ugg boot brands worldwide moved from 0.65% to 0.53%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
  • Across the 12 months ending September 2026, Mou’s estimated Share of Search among sheepskin and ugg boot brands worldwide moved from 0.53% to 0.79%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for sheepskin and ugg boot brands worldwide in September 2026?

  1. Mou’s estimated Share of Search among sheepskin and ugg boot brands worldwide has gained ground for 3 months in a row, from 0.24% to 0.79% in September 2026.

  2. Estimated monthly branded searches for EMU Australia worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

How each brand is measured

Brandwave collects information about searches that people make online using EMU Australia’s and Mou’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

EMU Australia

1 branded search term

  • emu australia

Mou

1 branded search term

  • mou boot

How the Brand Demand Index is measured

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