UGG vs Unicorn:Which is searched more?
In September 2026, UGG had more branded searches than Unicorn among hooded Blanket brands worldwide. UGG was estimated to have 6.1M branded searches compared to Unicorn’s 1.2M, and held a 29.2% Share of Search versus Unicorn’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, UGG or Unicorn?
Compare the hooded blanket brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UGG, Unicorn. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | UGG | Unicorn |
|---|---|---|---|
| Oct 2025 | 61.6% | 33.9% | 4.5% |
| Nov 2025 | 48.2% | 48.2% | 3.5% |
| Dec 2025 | 52.8% | 43.3% | 3.9% |
| Jan 2026 | 65.6% | 29.6% | 4.8% |
| Feb 2026 | 71.9% | 21.6% | 6.5% |
| Mar 2026 | 80.7% | 13.3% | 5.9% |
| Apr 2026 | 81.7% | 11% | 7.3% |
| May 2026 | 79.7% | 13.1% | 7.2% |
| Jun 2026 | 81.7% | 11% | 7.3% |
| Jul 2026 | 80.8% | 13.3% | 5.9% |
| Aug 2026 | 75.8% | 18.7% | 5.6% |
| Sep 2026 | 64.9% | 29.2% | 5.8% |
How has the UGG and Unicorn comparison changed over the last 12 months?
3 findings
- UGG was ahead of Unicorn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among hooded Blanket brands worldwide moved from 33.9% to 29.2%, and its estimated monthly branded searches moved from 9.1M to 6.1M.
- Across the 12 months ending September 2026, Unicorn’s estimated Share of Search among hooded Blanket brands worldwide moved from 4.5% to 5.8%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for hooded Blanket brands worldwide in September 2026?
1 change
In September 2026, UGG gained estimated Share of Search among hooded Blanket brands worldwide, from 18.7% to 29.2%.
Other head-to-heads among hooded Blanket brands
How each brand is measured
Brandwave collects information about searches that people make online using UGG’s and Unicorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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