How popular isUnicorn in search?
In August 2026, there were an estimated 1.2M branded searches for Unicorn worldwide which held steady over the last 11 months. Unicorn holds 68.6% estimated Share of Search among darts sets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Unicorn68.6%- Harrows13.8%
Red Dragon13.8%
Target2.8%
Winmau0.83%
Bull's0.13%
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Where does Unicorn compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Darts sets | 1st of 6 | 68.6% | Shown below |
| Dartboard brands | 1st of 5 | 80.5% | Show ranking |
Which darts sets compete with Unicorn?
Share of Search by month for Unicorn, Harrows, Red Dragon, Target. The figures are in the table below the chart.
View monthly share of search table
| Month | Unicorn | Harrows | Red Dragon | Target | Winmau | Bull's |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 12.5% | 18.7% | 5.6% | 0.92% | 0.12% |
| Nov 2025 | 63.1% | 12.7% | 15.6% | 7% | 1.4% | 0.23% |
| Dec 2025 | 59.5% | 9.8% | 14.7% | 12% | 3.6% | 0.4% |
| Jan 2026 | 54.1% | 10.9% | 13.4% | 16.3% | 4.9% | 0.36% |
| Feb 2026 | 65.7% | 10.8% | 13.3% | 7.3% | 2.7% | 0.24% |
| Mar 2026 | 65.8% | 13.3% | 13.3% | 5.9% | 1.5% | 0.19% |
| Apr 2026 | 66.8% | 13.5% | 13.5% | 5% | 1.2% | 0.13% |
| May 2026 | 68.1% | 13.7% | 13.7% | 3.4% | 1% | 0.11% |
| Jun 2026 | 70.3% | 14.2% | 11.6% | 2.9% | 0.85% | 0.21% |
| Jul 2026 | 63.7% | 15.7% | 15.7% | 3.9% | 0.94% | 0.12% |
| Aug 2026 | 68.6% | 13.8% | 13.8% | 2.8% | 0.83% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 1.2M | +22% | +4.9 points | |
| 2, held 2nd | 13.8% | 246K | 0% | -1.8 points | |
| 3, held 3rd | 13.8% | 246K | 0% | -1.8 points | |
| 4, held 4th | 2.8% | 49.5K | -18.2% | -1.1 points | |
| 5, held 5th | 0.83% | 14.8K | 0% | -0.1 points | |
| 6, held 6th | 0.13% | 2.4K | +26.3% | 0 points |
1.
Unicorn68.6%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.
2.Harrows
13.8%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.
13.8%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.
Target2.8%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.
Winmau0.83%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Bull's0.13%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
Compare search popularity between Unicorn and its closest rivals
How has branded search demand for Unicorn changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Unicorn worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide increased from 62.1% to 68.6%.
- Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide peaked at 70.3% in June 2026 and was lowest at 54.1% in January 2026.
How did search popularity change for darts sets worldwide in August 2026?
5 changes
In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 63.7% to 68.6%.
In August 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.
In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.
In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.9% to 2.8%.
Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is Unicorn measured?
Brandwave collects information about searches that people make online using Unicorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- unicorn
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Is Unicorn your brand?
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