Brandwave

How popular isUnicorn in search?

In August 2026, there were an estimated 1.2M branded searches for Unicorn worldwide which held steady over the last 11 months. Unicorn holds 80.5% estimated Share of Search among dartboard brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Unicorn80.5%
  2. Harrows16.2%
  3. Target Furniture2.2%
  4. Winmau0.98%
  5. Bull's0.16%
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Which dartboard brands compete with Unicorn?

Unicorn against dartboard brands worldwide, by month

Share of Search by month for Unicorn, Harrows, Target Furniture. The figures are in the table below the chart.

View monthly share of search table
MonthUnicornHarrowsTarget FurnitureWinmauBull's
Oct 202580.3%16.2%2.2%1.2%0.16%
Nov 202579.7%16.1%2.2%1.8%0.29%
Dec 202579.7%13.1%1.8%4.8%0.53%
Jan 202675.4%15.2%2%6.8%0.5%
Feb 202681.2%13.4%1.8%3.3%0.29%
Mar 202680.1%16.1%1.8%1.8%0.24%
Apr 202680.4%16.2%1.8%1.5%0.16%
May 202680.3%16.2%2.2%1.2%0.13%
Jun 202680.7%16.3%1.8%0.98%0.24%
Jul 202677.5%19.1%2.1%1.1%0.15%
Aug 202680.5%16.2%2.2%0.98%0.16%
Sep 2026—————

  1. 1.Unicorn

    80.5%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +2.9 points.

  2. 2.Harrows

    16.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Target Furniture

    2.2%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  4. 4.Winmau

    0.98%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Bull's

    0.16%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Compare search popularity between Unicorn and its closest rivals

How has branded search demand for Unicorn changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Unicorn worldwide held steady at 1.2M.
  • Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among dartboard brands worldwide peaked at 81.2% in February 2026 and was lowest at 75.4% in January 2026.

How did search popularity change for dartboard brands worldwide in August 2026?

  1. In August 2026, Unicorn gained estimated Share of Search among dartboard brands worldwide, from 77.5% to 80.5%.

  2. In August 2026, Harrows lost estimated Share of Search among dartboard brands worldwide, from 19.1% to 16.2%.

  3. Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Unicorn compete?

Unicorn is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Darts sets1st of 668.6%Show ranking
Dartboard brands1st of 580.5%Shown above

How is Unicorn measured?

Brandwave collects information about searches that people make online using Unicorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • unicorn

Do you work for Unicorn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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