How popular isHarrows in search?
In August 2026, there were an estimated 246K branded searches for Harrows worldwide which held steady over the last 11 months. Harrows holds 16.2% estimated Share of Search among dartboard brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Unicorn80.5%- Harrows16.2%
Target Furniture2.2%
Winmau0.98%
Bull's0.16%
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Which dartboard brands compete with Harrows?
Share of Search by month for Unicorn, Harrows, Target Furniture. The figures are in the table below the chart.
View monthly share of search table
| Month | Unicorn | Harrows | Target Furniture | Winmau | Bull's |
|---|---|---|---|---|---|
| Oct 2025 | 80.3% | 16.2% | 2.2% | 1.2% | 0.16% |
| Nov 2025 | 79.7% | 16.1% | 2.2% | 1.8% | 0.29% |
| Dec 2025 | 79.7% | 13.1% | 1.8% | 4.8% | 0.53% |
| Jan 2026 | 75.4% | 15.2% | 2% | 6.8% | 0.5% |
| Feb 2026 | 81.2% | 13.4% | 1.8% | 3.3% | 0.29% |
| Mar 2026 | 80.1% | 16.1% | 1.8% | 1.8% | 0.24% |
| Apr 2026 | 80.4% | 16.2% | 1.8% | 1.5% | 0.16% |
| May 2026 | 80.3% | 16.2% | 2.2% | 1.2% | 0.13% |
| Jun 2026 | 80.7% | 16.3% | 1.8% | 0.98% | 0.24% |
| Jul 2026 | 77.5% | 19.1% | 2.1% | 1.1% | 0.15% |
| Aug 2026 | 80.5% | 16.2% | 2.2% | 0.98% | 0.16% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.5% | 1.2M | +22% | +2.9 points | |
| 2, held 2nd | 16.2% | 246K | 0% | -2.8 points | |
| 3, held 3rd | 2.2% | 33.1K | +22.1% | +0.1 points | |
| 4, held 4th | 0.98% | 14.8K | 0% | -0.2 points | |
| 5, held 5th | 0.16% | 2.4K | +26.3% | 0 points |
1.
Unicorn80.5%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +2.9 points.
2.Harrows
16.2%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.8 points.
2.2%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
4.
Winmau0.98%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Bull's0.16%
Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
Compare search popularity between Harrows and its closest rivals
How has branded search demand for Harrows changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Harrows worldwide held steady at 246K.
- Across the 11 months ending August 2026, Harrows’ estimated Share of Search among dartboard brands worldwide peaked at 19.1% in July 2026 and was lowest at 13.1% in December 2025.
How did search popularity change for dartboard brands worldwide in August 2026?
3 changes
In August 2026, Unicorn gained estimated Share of Search among dartboard brands worldwide, from 77.5% to 80.5%.
In August 2026, Harrows lost estimated Share of Search among dartboard brands worldwide, from 19.1% to 16.2%.
Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Harrows compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Darts sets | 2nd of 6 | 13.8% | Show ranking |
| Dartboard brands | 2nd of 5 | 16.2% | Shown above |
How is Harrows measured?
Brandwave collects information about searches that people make online using Harrows’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- harrows
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Is Harrows your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.