Brandwave

Darts sets:Which brands are most popular in search?

In August 2026, Unicorn was the most searched among darts sets worldwide, with an estimated 1.2M branded searches and 68.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Unicorn68.6%
  2. Harrows13.8%
  3. Red Dragon13.8%
  4. Target2.8%
  5. Winmau0.83%
  6. Bull's0.13%

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Share of SearchLeaderboard

Compare the darts sets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among darts sets worldwide, by month

Share of Search by month for Unicorn, Harrows, Red Dragon, Target. The figures are in the table below the chart.

View monthly share of search table
MonthUnicornHarrowsRed DragonTargetWinmauBull's
Oct 202562.1%12.5%18.7%5.6%0.92%0.12%
Nov 202563.1%12.7%15.6%7%1.4%0.23%
Dec 202559.5%9.8%14.7%12%3.6%0.4%
Jan 202654.1%10.9%13.4%16.3%4.9%0.36%
Feb 202665.7%10.8%13.3%7.3%2.7%0.24%
Mar 202665.8%13.3%13.3%5.9%1.5%0.19%
Apr 202666.8%13.5%13.5%5%1.2%0.13%
May 202668.1%13.7%13.7%3.4%1%0.11%
Jun 202670.3%14.2%11.6%2.9%0.85%0.21%
Jul 202663.7%15.7%15.7%3.9%0.94%0.12%
Aug 202668.6%13.8%13.8%2.8%0.83%0.13%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Unicorn

    68.6%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.

  2. 2.Harrows

    13.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Red Dragon

    13.8%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.Target

    2.8%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Winmau

    0.83%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Bull's

    0.13%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among darts sets worldwide?

In August 2026, Unicorn was the most searched among darts sets worldwide, with an estimated 1.2M branded searches and 68.6% estimated Share of Search within this set. Harrows is in 2nd place, 54.8 percentage points behind at 13.8% Share of Search.

Global darts sets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Unicorn62.1% → 68.6%70.3%Jun 202654.1%Jan 20261st
Harrows12.5% → 13.8%15.7%Jul 20269.8%Dec 20253rd → 2nd
Red Dragon18.7% → 13.8%18.7%Oct 202511.6%Jun 20262nd → 3rd
Target5.6% → 2.8%16.3%Jan 20262.8%Aug 20264th
Winmau0.92% → 0.83%4.9%Jan 20260.83%Aug 20265th
Bull's0.12% → 0.13%0.4%Dec 20250.11%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide increased from 62.1% to 68.6%.
  • Across the 11 months ending August 2026, Harrows’ estimated Share of Search among darts sets worldwide increased from 12.5% to 13.8%.
  • Across the 11 months ending August 2026, Red Dragon’s estimated Share of Search among darts sets worldwide decreased from 18.7% to 13.8%.
  • Across the 11 months ending August 2026, Target’s estimated Share of Search among darts sets worldwide decreased from 5.6% to 2.8%.
  • Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide peaked at 70.3% in June 2026 and was lowest at 54.1% in January 2026.
  • Across the 11 months ending August 2026, Harrows’ estimated Share of Search among darts sets worldwide peaked at 15.7% in July 2026 and was lowest at 9.8% in December 2025.
  • Across the 11 months ending August 2026, Red Dragon’s estimated Share of Search among darts sets worldwide peaked at 18.7% in October 2025 and was lowest at 11.6% in June 2026.
  • Across the 11 months ending August 2026, Target’s estimated Share of Search among darts sets worldwide peaked at 16.3% in January 2026 and was lowest at 2.8% in August 2026.
  • Across the 11 months ending August 2026, Winmau’s estimated Share of Search among darts sets worldwide peaked at 4.9% in January 2026 and was lowest at 0.83% in August 2026.
  • Across the 11 months ending August 2026, Harrows rose from 3rd to 2nd among darts sets worldwide.
  • Across the 11 months ending August 2026, Red Dragon fell from 2nd to 3rd among darts sets worldwide.
  • Across the 11 months ending August 2026, Winmau and Bull's held steady: their estimated Share of Search among darts sets worldwide each moved less than 0.5 percentage points.

How did search popularity change for darts sets worldwide in August 2026?

  1. In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 63.7% to 68.6%.

  2. In August 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.

  3. In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.

  4. In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.9% to 2.8%.

  5. Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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