Red Dragon vs Unicorn:Which is more popular by branded search?

Name: Red Dragon vs Unicorn: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Unicorn had more branded searches than Red Dragon among darts sets worldwide. Unicorn was estimated to have 1.2M branded searches compared to Red Dragon’s 246K, and held a 68.6% Share of Search versus Red Dragon’s 13.8%. These are worldwide searches for English-language branded terms.

Share of Search among darts sets worldwide in August 2026Which is more popular in search, Red Dragon or Unicorn?

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Which is more popular in search, Red Dragon or Unicorn?

Compare the darts sets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Red Dragon and Unicorn among darts sets worldwide, by month

Month	Unicorn	Harrows	Red Dragon	Target	Winmau	Bull's
Oct 2025	62.1%	12.5%	18.7%	5.6%	0.92%	0.12%
Nov 2025	63.1%	12.7%	15.6%	7%	1.4%	0.23%
Dec 2025	59.5%	9.8%	14.7%	12%	3.6%	0.4%
Jan 2026	54.1%	10.9%	13.4%	16.3%	4.9%	0.36%
Feb 2026	65.7%	10.8%	13.3%	7.3%	2.7%	0.24%
Mar 2026	65.8%	13.3%	13.3%	5.9%	1.5%	0.19%
Apr 2026	66.8%	13.5%	13.5%	5%	1.2%	0.13%
May 2026	68.1%	13.7%	13.7%	3.4%	1%	0.11%
Jun 2026	70.3%	14.2%	11.6%	2.9%	0.85%	0.21%
Jul 2026	63.7%	15.7%	15.7%	3.9%	0.94%	0.12%
Aug 2026	68.6%	13.8%	13.8%	2.8%	0.83%	0.13%
Sep 2026	—	—	—	—	—	—

How has the Red Dragon and Unicorn comparison changed over the last 12 months?

3 findings

Unicorn was ahead of Red Dragon in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Red Dragon’s estimated Share of Search among darts sets worldwide moved from 18.7% to 13.8%, and its estimated monthly branded searches moved from 368K to 246K.
Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide moved from 62.1% to 68.6%, and its estimated monthly branded searches held steady at 1.2M.

How did search popularity change for darts sets worldwide in August 2026?

2 changes

In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 63.7% to 68.6%.
In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Red Dragon’s and Unicorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.