Brandwave

How popular isUnicorn in search?

In August 2026, there were an estimated 1.2M branded searches for Unicorn worldwide which held steady over the last 11 months. Unicorn holds 60.3% estimated Share of Search among darts sets worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Unicorn60.3%
  2. Bull's12.3%
  3. Harrows12.1%
  4. Red Dragon12.1%
  5. Target2.4%
  6. Winmau0.73%
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Which darts sets compete with Unicorn?

Unicorn against darts sets worldwide, by month

Share of Search by month for Unicorn, Bull's, Harrows, Red Dragon, Target. The figures are in the table below the chart.

View monthly share of search table
MonthUnicornBull'sHarrowsRed DragonTargetWinmau
Oct 202538.3%38.4%7.7%11.6%3.5%0.57%
Nov 202526.1%58.7%5.3%6.4%2.9%0.58%
Dec 202537.3%37.6%6.1%9.2%7.5%2.3%
Jan 202632.5%40.2%6.6%8%9.8%2.9%
Feb 202639.7%39.8%6.5%8%4.4%1.6%
Mar 202642.8%35.2%8.6%8.6%3.9%0.95%
Apr 202648.8%27%9.8%9.8%3.6%0.89%
May 202656.5%17.1%11.4%11.4%2.8%0.84%
Jun 202655.8%20.8%11.3%9.2%2.3%0.68%
Jul 202653.5%16.2%13.2%13.2%3.2%0.79%
Aug 202660.3%12.3%12.1%12.1%2.4%0.73%
Sep 2026——————

  1. 1.Unicorn

    60.3%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +6.8 points.

  2. 2.Bull's

    12.3%

    Held 2nd. 248K estimated branded searches, -18% vs prior month. Share -3.9 points.

  3. 3.Harrows

    12.1%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Red Dragon

    12.1%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Target

    2.4%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Winmau

    0.73%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Unicorn and its closest rivals

Every comparison with Unicorn

How has branded search demand for Unicorn changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Unicorn worldwide held steady at 1.2M.
  • Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide increased from 38.3% to 60.3%.
  • Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide peaked at 60.3% in August 2026 and was lowest at 26.1% in November 2025.
  • Across the 11 months ending August 2026, Unicorn rose from 2nd to 1st among darts sets worldwide.

How did search popularity change for darts sets worldwide in August 2026?

  1. In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 53.5% to 60.3%.

  2. In August 2026, Bull's lost estimated Share of Search among darts sets worldwide, from 16.2% to 12.3%.

  3. In August 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 13.2% to 12.1%.

  4. In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 13.2% to 12.1%.

  5. In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.2% to 2.4%.

  6. Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Unicorn compete?

Unicorn is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Darts sets1st of 660.3%Shown above
Dartboard brands1st of 569.2%Show ranking

How is Unicorn measured?

Brandwave collects information about searches that people make online using Unicorn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • unicorn

Do you work for Unicorn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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