Brandwave

Dartboard brands:Which brands are most popular in search?

In August 2026, Unicorn was the most searched among dartboard brands worldwide, with an estimated 1.2M branded searches and 80.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Unicorn80.5%
  2. Harrows16.2%
  3. Target Furniture2.2%
  4. Winmau0.98%
  5. Bull's0.16%

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Share of SearchLeaderboard

Compare the dartboard brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dartboard brands worldwide, by month

Share of Search by month for Unicorn, Harrows, Target Furniture. The figures are in the table below the chart.

View monthly share of search table
MonthUnicornHarrowsTarget FurnitureWinmauBull's
Oct 202580.3%16.2%2.2%1.2%0.16%
Nov 202579.7%16.1%2.2%1.8%0.29%
Dec 202579.7%13.1%1.8%4.8%0.53%
Jan 202675.4%15.2%2%6.8%0.5%
Feb 202681.2%13.4%1.8%3.3%0.29%
Mar 202680.1%16.1%1.8%1.8%0.24%
Apr 202680.4%16.2%1.8%1.5%0.16%
May 202680.3%16.2%2.2%1.2%0.13%
Jun 202680.7%16.3%1.8%0.98%0.24%
Jul 202677.5%19.1%2.1%1.1%0.15%
Aug 202680.5%16.2%2.2%0.98%0.16%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Unicorn

    80.5%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +2.9 points.

  2. 2.Harrows

    16.2%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -2.8 points.

  3. 3.Target Furniture

    2.2%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  4. 4.Winmau

    0.98%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Bull's

    0.16%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among dartboard brands worldwide?

In August 2026, Unicorn was the most searched among dartboard brands worldwide, with an estimated 1.2M branded searches and 80.5% estimated Share of Search within this set. Harrows is in 2nd place, 64.2 percentage points behind at 16.2% Share of Search.

Global dartboard brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Unicorn80.3% → 80.5%81.2%Feb 202675.4%Jan 20261st
Harrows16.2%19.1%Jul 202613.1%Dec 20252nd
Target Furniture2.2%2.2%Aug 20261.8%Dec 20253rd
Winmau1.2% → 0.98%6.8%Jan 20260.98%Aug 20264th
Bull's0.16%0.53%Dec 20250.13%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among dartboard brands worldwide peaked at 81.2% in February 2026 and was lowest at 75.4% in January 2026.
  • Across the 11 months ending August 2026, Harrows’ estimated Share of Search among dartboard brands worldwide peaked at 19.1% in July 2026 and was lowest at 13.1% in December 2025.
  • Across the 11 months ending August 2026, Winmau’s estimated Share of Search among dartboard brands worldwide peaked at 6.8% in January 2026 and was lowest at 0.98% in August 2026.
  • Across the 11 months ending August 2026, Unicorn, Harrows, Target Furniture, Winmau and Bull's held steady: their estimated Share of Search among dartboard brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for dartboard brands worldwide in August 2026?

  1. In August 2026, Unicorn gained estimated Share of Search among dartboard brands worldwide, from 77.5% to 80.5%.

  2. In August 2026, Harrows lost estimated Share of Search among dartboard brands worldwide, from 19.1% to 16.2%.

  3. Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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