Brandwave

How popular isHarrows in search?

In August 2026, there were an estimated 246K branded searches for Harrows worldwide which held steady over the last 11 months. Harrows holds 12.1% estimated Share of Search among darts sets worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Unicorn60.3%
  2. Bull's12.3%
  3. Harrows12.1%
  4. Red Dragon12.1%
  5. Target2.4%
  6. Winmau0.73%
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Which darts sets compete with Harrows?

Harrows against darts sets worldwide, by month

Share of Search by month for Unicorn, Bull's, Harrows, Red Dragon, Target. The figures are in the table below the chart.

View monthly share of search table
MonthUnicornBull'sHarrowsRed DragonTargetWinmau
Oct 202538.3%38.4%7.7%11.6%3.5%0.57%
Nov 202526.1%58.7%5.3%6.4%2.9%0.58%
Dec 202537.3%37.6%6.1%9.2%7.5%2.3%
Jan 202632.5%40.2%6.6%8%9.8%2.9%
Feb 202639.7%39.8%6.5%8%4.4%1.6%
Mar 202642.8%35.2%8.6%8.6%3.9%0.95%
Apr 202648.8%27%9.8%9.8%3.6%0.89%
May 202656.5%17.1%11.4%11.4%2.8%0.84%
Jun 202655.8%20.8%11.3%9.2%2.3%0.68%
Jul 202653.5%16.2%13.2%13.2%3.2%0.79%
Aug 202660.3%12.3%12.1%12.1%2.4%0.73%
Sep 2026——————

  1. 1.Unicorn

    60.3%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +6.8 points.

  2. 2.Bull's

    12.3%

    Held 2nd. 248K estimated branded searches, -18% vs prior month. Share -3.9 points.

  3. 3.Harrows

    12.1%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Red Dragon

    12.1%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Target

    2.4%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Winmau

    0.73%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Harrows and its closest rivals

Every comparison with Harrows

How has branded search demand for Harrows changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Harrows worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Harrows’ estimated Share of Search among darts sets worldwide increased from 7.7% to 12.1%.
  • Across the 11 months ending August 2026, Harrows’ estimated Share of Search among darts sets worldwide peaked at 13.2% in July 2026 and was lowest at 5.3% in November 2025.
  • Across the 11 months ending August 2026, Harrows rose from 4th to 3rd among darts sets worldwide.

How did search popularity change for darts sets worldwide in August 2026?

  1. In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 53.5% to 60.3%.

  2. In August 2026, Bull's lost estimated Share of Search among darts sets worldwide, from 16.2% to 12.3%.

  3. In August 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 13.2% to 12.1%.

  4. In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 13.2% to 12.1%.

  5. In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.2% to 2.4%.

  6. Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Harrows compete?

Harrows is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Darts sets3rd of 612.1%Shown above
Dartboard brands3rd of 514%Show ranking

How is Harrows measured?

Brandwave collects information about searches that people make online using Harrows’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • harrows

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How the Brand Demand Index is measured

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