Bull's vs Harrows:Which is searched more?
In August 2026, Bull's and Harrows were level on Share of Search among darts sets worldwide, with an estimated 248K versus 246K branded searches, at 12.3% and 12.1% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bull's or Harrows?
Compare the darts sets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bull's, Harrows. The figures are in the table below the chart.
View monthly share of search table
| Month | Bull's | Harrows |
|---|---|---|
| Oct 2025 | 38.4% | 7.7% |
| Nov 2025 | 58.7% | 5.3% |
| Dec 2025 | 37.6% | 6.1% |
| Jan 2026 | 40.2% | 6.6% |
| Feb 2026 | 39.8% | 6.5% |
| Mar 2026 | 35.2% | 8.6% |
| Apr 2026 | 27% | 9.8% |
| May 2026 | 17.1% | 11.4% |
| Jun 2026 | 20.8% | 11.3% |
| Jul 2026 | 16.2% | 13.2% |
| Aug 2026 | 12.3% | 12.1% |
| Sep 2026 | — | — |
How has the Bull's and Harrows comparison changed over the last 12 months?
3 findings
- Bull's was ahead of Harrows in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bull's’ estimated Share of Search among darts sets worldwide moved from 38.4% to 12.3%, and its estimated monthly branded searches moved from 1.2M to 248K.
- Across the 11 months ending August 2026, Harrows’ estimated Share of Search among darts sets worldwide moved from 7.7% to 12.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for darts sets worldwide in August 2026?
2 changes
In August 2026, Bull's lost estimated Share of Search among darts sets worldwide, from 16.2% to 12.3%.
In August 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 13.2% to 12.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Bull's’ and Harrows’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.