Brandwave

How popular isHarrows in search?

In August 2026, there were an estimated 246K branded searches for Harrows worldwide which held steady over the last 11 months. Harrows holds 13.8% estimated Share of Search among darts sets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Unicorn68.6%
  2. Harrows13.8%
  3. Red Dragon13.8%
  4. Target2.8%
  5. Winmau0.83%
  6. Bull's0.13%
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Where does Harrows compete?

Harrows is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Darts sets2nd of 613.8%Shown below
Dartboard brands2nd of 516.2%Show ranking

Which darts sets compete with Harrows?

Harrows against darts sets worldwide, by month

Share of Search by month for Unicorn, Harrows, Red Dragon, Target. The figures are in the table below the chart.

View monthly share of search table
MonthUnicornHarrowsRed DragonTargetWinmauBull's
Oct 202562.1%12.5%18.7%5.6%0.92%0.12%
Nov 202563.1%12.7%15.6%7%1.4%0.23%
Dec 202559.5%9.8%14.7%12%3.6%0.4%
Jan 202654.1%10.9%13.4%16.3%4.9%0.36%
Feb 202665.7%10.8%13.3%7.3%2.7%0.24%
Mar 202665.8%13.3%13.3%5.9%1.5%0.19%
Apr 202666.8%13.5%13.5%5%1.2%0.13%
May 202668.1%13.7%13.7%3.4%1%0.11%
Jun 202670.3%14.2%11.6%2.9%0.85%0.21%
Jul 202663.7%15.7%15.7%3.9%0.94%0.12%
Aug 202668.6%13.8%13.8%2.8%0.83%0.13%
Sep 2026——————

  1. 1.Unicorn

    68.6%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.

  2. 2.Harrows

    13.8%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.

  3. 3.Red Dragon

    13.8%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.Target

    2.8%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Winmau

    0.83%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Bull's

    0.13%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

Compare search popularity between Harrows and its closest rivals

How has branded search demand for Harrows changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Harrows worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Harrows’ estimated Share of Search among darts sets worldwide increased from 12.5% to 13.8%.
  • Across the 11 months ending August 2026, Harrows’ estimated Share of Search among darts sets worldwide peaked at 15.7% in July 2026 and was lowest at 9.8% in December 2025.
  • Across the 11 months ending August 2026, Harrows rose from 3rd to 2nd among darts sets worldwide.

How did search popularity change for darts sets worldwide in August 2026?

  1. In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 63.7% to 68.6%.

  2. In August 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.

  3. In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.

  4. In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.9% to 2.8%.

  5. Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How is Harrows measured?

Brandwave collects information about searches that people make online using Harrows’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • harrows

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How the Brand Demand Index is measured

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