How popular isBull's in search?
In August 2026, there were an estimated 2.4K branded searches for Bull's worldwide which held steady over the last 11 months. Bull's holds 0.13% estimated Share of Search among darts sets worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Unicorn68.6%- Harrows13.8%
- Red Dragon13.8%
- Target2.8%
Winmau0.83%
Bull's0.13%
Follow Bull's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Bull's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Darts sets | 6th of 6 | 0.13% | Shown below |
| Dartboard brands | 5th of 5 | 0.16% | Show ranking |
Which darts sets compete with Bull's?
Share of Search by month for Unicorn, Harrows, Red Dragon, Target, Bull's. The figures are in the table below the chart.
View monthly share of search table
| Month | Unicorn | Harrows | Red Dragon | Target | Winmau | Bull's |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 12.5% | 18.7% | 5.6% | 0.92% | 0.12% |
| Nov 2025 | 63.1% | 12.7% | 15.6% | 7% | 1.4% | 0.23% |
| Dec 2025 | 59.5% | 9.8% | 14.7% | 12% | 3.6% | 0.4% |
| Jan 2026 | 54.1% | 10.9% | 13.4% | 16.3% | 4.9% | 0.36% |
| Feb 2026 | 65.7% | 10.8% | 13.3% | 7.3% | 2.7% | 0.24% |
| Mar 2026 | 65.8% | 13.3% | 13.3% | 5.9% | 1.5% | 0.19% |
| Apr 2026 | 66.8% | 13.5% | 13.5% | 5% | 1.2% | 0.13% |
| May 2026 | 68.1% | 13.7% | 13.7% | 3.4% | 1% | 0.11% |
| Jun 2026 | 70.3% | 14.2% | 11.6% | 2.9% | 0.85% | 0.21% |
| Jul 2026 | 63.7% | 15.7% | 15.7% | 3.9% | 0.94% | 0.12% |
| Aug 2026 | 68.6% | 13.8% | 13.8% | 2.8% | 0.83% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 1.2M | +22% | +4.9 points | |
| 2, held 2nd | 13.8% | 246K | 0% | -1.8 points | |
| 3, held 3rd | 13.8% | 246K | 0% | -1.8 points | |
| 4, held 4th | 2.8% | 49.5K | -18.2% | -1.1 points | |
| 5, held 5th | 0.83% | 14.8K | 0% | -0.1 points | |
| 6, held 6th | 0.13% | 2.4K | +26.3% | 0 points |
1.
Unicorn68.6%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.
2.Harrows
13.8%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.
13.8%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.Target
2.8%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.
Winmau0.83%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Bull's0.13%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
Compare search popularity between Bull's and its closest rivals
How has branded search demand for Bull's changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bull's worldwide held steady at 2.4K.
- Across the 11 months ending August 2026, Bull's’ estimated Share of Search among darts sets worldwide held steady, from 0.12% to 0.13%.
How did search popularity change for darts sets worldwide in August 2026?
5 changes

In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 63.7% to 68.6%.
In August 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.
In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.
In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.9% to 2.8%.

Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is Bull's measured?
Brandwave collects information about searches that people make online using Bull's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bulls darts
Do you work for Bull's? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Bull's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.