Target vs Unicorn:Which is more popular by branded search?
In August 2026, Unicorn had more branded searches than Target among darts sets worldwide. Unicorn was estimated to have 1.2M branded searches compared to Target’s 49.5K, and held a 68.6% Share of Search versus Target’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Target or Unicorn?
Compare the darts sets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Unicorn, Target. The figures are in the table below the chart.
View monthly share of search table
| Month | Unicorn | Harrows | Red Dragon | Target | Winmau | Bull's |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 12.5% | 18.7% | 5.6% | 0.92% | 0.12% |
| Nov 2025 | 63.1% | 12.7% | 15.6% | 7% | 1.4% | 0.23% |
| Dec 2025 | 59.5% | 9.8% | 14.7% | 12% | 3.6% | 0.4% |
| Jan 2026 | 54.1% | 10.9% | 13.4% | 16.3% | 4.9% | 0.36% |
| Feb 2026 | 65.7% | 10.8% | 13.3% | 7.3% | 2.7% | 0.24% |
| Mar 2026 | 65.8% | 13.3% | 13.3% | 5.9% | 1.5% | 0.19% |
| Apr 2026 | 66.8% | 13.5% | 13.5% | 5% | 1.2% | 0.13% |
| May 2026 | 68.1% | 13.7% | 13.7% | 3.4% | 1% | 0.11% |
| Jun 2026 | 70.3% | 14.2% | 11.6% | 2.9% | 0.85% | 0.21% |
| Jul 2026 | 63.7% | 15.7% | 15.7% | 3.9% | 0.94% | 0.12% |
| Aug 2026 | 68.6% | 13.8% | 13.8% | 2.8% | 0.83% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Target and Unicorn comparison changed over the last 12 months?
3 findings
- Unicorn was ahead of Target in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Target’s estimated Share of Search among darts sets worldwide moved from 5.6% to 2.8%, and its estimated monthly branded searches moved from 110K to 49.5K.
- Across the 11 months ending August 2026, Unicorn’s estimated Share of Search among darts sets worldwide moved from 62.1% to 68.6%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for darts sets worldwide in August 2026?
2 changes
In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 63.7% to 68.6%.
In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.9% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Target’s and Unicorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.