How popular isRed Dragon in search?
In August 2026, there were an estimated 246K branded searches for Red Dragon worldwide which is down 33.2% over the last 11 months. Red Dragon holds 13.8% estimated Share of Search among darts sets worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which darts sets compete with Red Dragon?
Share of Search by month for Unicorn, Harrows, Red Dragon, Target. The figures are in the table below the chart.
View monthly share of search table
| Month | Unicorn | Harrows | Red Dragon | Target | Winmau | Bull's |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 12.5% | 18.7% | 5.6% | 0.92% | 0.12% |
| Nov 2025 | 63.1% | 12.7% | 15.6% | 7% | 1.4% | 0.23% |
| Dec 2025 | 59.5% | 9.8% | 14.7% | 12% | 3.6% | 0.4% |
| Jan 2026 | 54.1% | 10.9% | 13.4% | 16.3% | 4.9% | 0.36% |
| Feb 2026 | 65.7% | 10.8% | 13.3% | 7.3% | 2.7% | 0.24% |
| Mar 2026 | 65.8% | 13.3% | 13.3% | 5.9% | 1.5% | 0.19% |
| Apr 2026 | 66.8% | 13.5% | 13.5% | 5% | 1.2% | 0.13% |
| May 2026 | 68.1% | 13.7% | 13.7% | 3.4% | 1% | 0.11% |
| Jun 2026 | 70.3% | 14.2% | 11.6% | 2.9% | 0.85% | 0.21% |
| Jul 2026 | 63.7% | 15.7% | 15.7% | 3.9% | 0.94% | 0.12% |
| Aug 2026 | 68.6% | 13.8% | 13.8% | 2.8% | 0.83% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.6% | 1.2M | +22% | +4.9 points | |
| 2, held 2nd | 13.8% | 246K | 0% | -1.8 points | |
| 3, held 3rd | 13.8% | 246K | 0% | -1.8 points | |
| 4, held 4th | 2.8% | 49.5K | -18.2% | -1.1 points | |
| 5, held 5th | 0.83% | 14.8K | 0% | -0.1 points | |
| 6, held 6th | 0.13% | 2.4K | +26.3% | 0 points |
1.
Unicorn68.6%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.9 points.
2.Harrows
13.8%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.
13.8%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.
4.Target
2.8%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
5.
Winmau0.83%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Bull's0.13%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
Compare search popularity between Red Dragon and its closest rivals
How has branded search demand for Red Dragon changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Red Dragon worldwide fell from 368K to 246K.
- Across the 11 months ending August 2026, Red Dragon’s estimated Share of Search among darts sets worldwide decreased from 18.7% to 13.8%.
- Across the 11 months ending August 2026, Red Dragon’s estimated Share of Search among darts sets worldwide peaked at 18.7% in October 2025 and was lowest at 11.6% in June 2026.
- Across the 11 months ending August 2026, Red Dragon fell from 2nd to 3rd among darts sets worldwide.
How did search popularity change for darts sets worldwide in August 2026?
5 changes
In August 2026, Unicorn gained estimated Share of Search among darts sets worldwide, from 63.7% to 68.6%.
In August 2026, Harrows lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.
In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.
In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.9% to 2.8%.
Estimated monthly branded searches for Winmau worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How is Red Dragon measured?
Brandwave collects information about searches that people make online using Red Dragon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- red dragon
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Is Red Dragon your brand?
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