Red Dragon vs Target:Which is more popular by branded search?
In August 2026, Red Dragon had more branded searches than Target among darts sets worldwide. Red Dragon was estimated to have 246K branded searches compared to Target’s 49.5K, and held a 13.8% Share of Search versus Target’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Red Dragon or Target?
Compare the darts sets people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Red Dragon, Target. The figures are in the table below the chart.
View monthly share of search table
| Month | Unicorn | Harrows | Red Dragon | Target | Winmau | Bull's |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.1% | 12.5% | 18.7% | 5.6% | 0.92% | 0.12% |
| Nov 2025 | 63.1% | 12.7% | 15.6% | 7% | 1.4% | 0.23% |
| Dec 2025 | 59.5% | 9.8% | 14.7% | 12% | 3.6% | 0.4% |
| Jan 2026 | 54.1% | 10.9% | 13.4% | 16.3% | 4.9% | 0.36% |
| Feb 2026 | 65.7% | 10.8% | 13.3% | 7.3% | 2.7% | 0.24% |
| Mar 2026 | 65.8% | 13.3% | 13.3% | 5.9% | 1.5% | 0.19% |
| Apr 2026 | 66.8% | 13.5% | 13.5% | 5% | 1.2% | 0.13% |
| May 2026 | 68.1% | 13.7% | 13.7% | 3.4% | 1% | 0.11% |
| Jun 2026 | 70.3% | 14.2% | 11.6% | 2.9% | 0.85% | 0.21% |
| Jul 2026 | 63.7% | 15.7% | 15.7% | 3.9% | 0.94% | 0.12% |
| Aug 2026 | 68.6% | 13.8% | 13.8% | 2.8% | 0.83% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
How has the Red Dragon and Target comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Target took it in January 2026, Red Dragon took it in February 2026.
- Across the 11 months ending August 2026, Red Dragon’s estimated Share of Search among darts sets worldwide moved from 18.7% to 13.8%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 11 months ending August 2026, Target’s estimated Share of Search among darts sets worldwide moved from 5.6% to 2.8%, and its estimated monthly branded searches moved from 110K to 49.5K.
How did search popularity change for darts sets worldwide in August 2026?
2 changes
In August 2026, Red Dragon lost estimated Share of Search among darts sets worldwide, from 15.7% to 13.8%.
In August 2026, Target lost estimated Share of Search among darts sets worldwide, from 3.9% to 2.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Red Dragon’s and Target’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Dragon
1 branded search term
- red dragon
Target
1 branded search term
- target darts
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.