Brandwave

How popular isTella?

In September 2026, people searched for Tella by name about 2,800 times worldwide, an 11.6% increase from the previous year. These searches made up 0.01% of all global screen capture tool searches, placing Tella tenth out of ten tools. When we asked both ChatGPT and Google AI Overviews about screen capture tools, Tella did not appear in any of the answers.

Search and AI answers in September 2026

Tella is the tenth most searched of 10 competitors and not listed in any AI answer.

  1. OBS StudioShare of searches 91%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. ShareXShare of searches 3.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. CamtasiaShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  4. SnagitShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. TellaShare of searches 0.01%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

Tella website (opens in a new tab)

Follow Tella and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top screen capture tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tella did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShareX1st
  2. CleanShot X2nd
  3. OBS Studio3rd
  4. Loom4th
  5. Snagit5th
  6. Flameshot6th
  7. Screen Studio7th
  8. Camtasia8th
  9. ScreenPal–
  10. Tella–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ShareX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OBS Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snagit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CleanShot X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flameshot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camtasia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screen Studio1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScreenPal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about screen capture tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which screen capture tools compete with Tella?

Tella against screen capture tools worldwide, by month

Share of searches by month for OBS Studio, ShareX, Tella. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioShareXCamtasiaSnagitFlameshotCleanShot XScreen StudioLoomScreenPalTella
Oct 202590.2%3.2%2.1%1.7%0.78%0.63%0.52%0.63%0.19%0.01%
Nov 202591.5%2.4%1.9%1.6%0.72%0.58%0.48%0.6%0.14%0.03%
Dec 202592.1%2.4%1.6%1.3%0.59%0.53%0.48%0.82%0.12%0.02%
Jan 202692.7%1.9%1.6%1.3%0.58%0.51%0.47%0.8%0.09%0.02%
Feb 202690.3%3.1%1.7%1.7%0.78%0.57%0.64%0.89%0.16%0.03%
Mar 202689.4%2.6%2.1%1.7%0.77%0.69%0.95%1.5%0.15%0.05%
Apr 202690.9%2.4%1.6%1.3%0.71%0.64%0.87%1.4%0.14%0.08%
May 202690.6%2.6%1.8%1.4%0.78%0.7%0.78%1.1%0.13%0.07%
Jun 202693%1.9%1.2%1.2%0.65%0.48%0.65%0.88%0.09%0.02%
Jul 202690%3.7%1.6%1.3%0.7%0.62%0.85%1.2%0.09%0.03%
Aug 202691%3.1%1.6%1.3%0.86%0.63%0.86%0.5%0.12%0.03%
Sep 202691%3.5%1.4%1.4%0.78%0.71%0.64%0.36%0.13%0.01%

  1. 1.OBS Studio

    91%

    Held 1st. 4.7M estimated branded searches, +11% vs prior month. Share 0 points.

  2. 2.ShareX

    3.5%

    Held 2nd. 185K estimated branded searches, +27.3% vs prior month. Share +0.5 points.

  3. 3.Camtasia

    1.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Snagit

    1.4%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  5. 5.Flameshot

    0.78%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.CleanShot X

    0.71%

    Moved from 7th to 6th. 37K estimated branded searches, +25% vs prior month. Share +0.1 points.

  7. 7.Screen Studio

    0.64%

    Moved from 6th to 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

  8. 8.Loom

    0.36%

    Held 8th. 18.7K estimated branded searches, -20.4% vs prior month. Share -0.1 points.

  9. 9.ScreenPal

    0.13%

    Held 9th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  10. 10.Tella

    0.01%

    Held 10th. 720 estimated branded searches, -55% vs prior month. Share 0 points.

Compare popularity between Tella and its closest rivals

Every comparison with Tella

14 comparisons

How has branded search demand for Tella changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tella worldwide rose from 2.5K to 2.8K.
  • Across the 12 months ending September 2026, Tella’s share of searches among screen capture tools worldwide held steady at 0.01%.

How did search popularity change for screen capture tools worldwide in September 2026?

6 changes

  1. In September 2026, CleanShot X rose from 7th to 6th among screen capture tools worldwide.

  2. In September 2026, Screen Studio fell from 6th to 7th among screen capture tools worldwide.

  3. Estimated monthly branded searches for Tella worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  4. Estimated monthly branded searches for ShareX worldwide rose 10.9% over 12 measured months, from 166K to 185K in September 2026.

  5. Estimated monthly branded searches for Loom worldwide fell 42.5% over 12 measured months, from 32.5K to 18.7K in September 2026.

  6. Estimated monthly branded searches for ScreenPal worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

How are Tella’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tella’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tella screen recorder
  • tella tv
  • tella video

Do you work for Tella? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tella compete?

Tella is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Screen recording software12th of 120.04%Show ranking
Screen capture tools10th of 100.01%Shown above
Creator with pink hair and a pink jacket

Is Tella your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free