Brandwave

Loom vs Tella:Which is more popular?

In September 2026, Loom had more branded searches than Tella among screen capture tools worldwide. Loom had about 18,700 branded searches, while Tella had 720. Loom made up 0.36% of all screen capture tool searches we track, and Tella accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about screen capture tools, Loom appeared in three of the five answers and Tella in none.

Among screen capture tools worldwide in September 2026

Who do people search for more?

Loom, about 26 searches for every 1 for Tella

Loom 18.7K searchesTella 720 searches

Who does AI mention more?

Loom, mentioned in 3 of 5 answers, Tella in 0

Loom in 3 of 5Tella in 0 of 5

Who does AI recommend more?

Loom, the only one of the two named

Loom first in 3Tella never named

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Top screen capture tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loom was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tella did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ShareX1st
  2. CleanShot X2nd
  3. OBS Studio3rd
  4. Loom4th
  5. Snagit5th
  6. Flameshot6th
  7. Screen Studio7th
  8. Camtasia8th
  9. ScreenPal–
  10. Tella–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ShareX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OBS Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Snagit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CleanShot X3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flameshot2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camtasia1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Screen Studio1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScreenPal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tella0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about screen capture tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Loom or Tella more popular in search?

This chart shows how often people search Google for Loom and Tella by name. Each line represents a brand's share of searches for all ten screen capture tools we track, month by month, from English-language searches worldwide.

Loom and Tella among screen capture tools worldwide, by month

Share of searches by month for Loom, Tella. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioShareXCamtasiaSnagitFlameshotCleanShot XScreen StudioLoomScreenPalTella
Oct 202590.2%3.2%2.1%1.7%0.78%0.63%0.52%0.63%0.19%0.01%
Nov 202591.5%2.4%1.9%1.6%0.72%0.58%0.48%0.6%0.14%0.03%
Dec 202592.1%2.4%1.6%1.3%0.59%0.53%0.48%0.82%0.12%0.02%
Jan 202692.7%1.9%1.6%1.3%0.58%0.51%0.47%0.8%0.09%0.02%
Feb 202690.3%3.1%1.7%1.7%0.78%0.57%0.64%0.89%0.16%0.03%
Mar 202689.4%2.6%2.1%1.7%0.77%0.69%0.95%1.5%0.15%0.05%
Apr 202690.9%2.4%1.6%1.3%0.71%0.64%0.87%1.4%0.14%0.08%
May 202690.6%2.6%1.8%1.4%0.78%0.7%0.78%1.1%0.13%0.07%
Jun 202693%1.9%1.2%1.2%0.65%0.48%0.65%0.88%0.09%0.02%
Jul 202690%3.7%1.6%1.3%0.7%0.62%0.85%1.2%0.09%0.03%
Aug 202691%3.1%1.6%1.3%0.86%0.63%0.86%0.5%0.12%0.03%
Sep 202691%3.5%1.4%1.4%0.78%0.71%0.64%0.36%0.13%0.01%

How has the Loom and Tella comparison changed over the last 12 months?

3 findings
  • Loom was ahead of Tella in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Loom’s share of searches among screen capture tools worldwide moved from 0.63% to 0.36%, and its estimated monthly branded searches moved from 32.5K to 18.7K.
  • Across the 12 months ending September 2026, Tella’s share of searches among screen capture tools worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 590 to 720.

How did search popularity change for screen capture tools worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Tella worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  2. Estimated monthly branded searches for Loom worldwide fell 42.5% over 12 measured months, from 32.5K to 18.7K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Loom’s and Tella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loom

2 branded search terms

  • loom com
  • loom screen recorder

Tella

1 branded search term

  • tella screen recorder

How the Brand Demand Index is measured

Other head-to-heads among screen capture tools

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