Brandwave

How popular isSwarovski in search?

In September 2026, there were an estimated 4.1M branded searches for Swarovski worldwide which held steady over the last 12 months. Swarovski holds 56.2% estimated Share of Search among jewellery brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Swarovski56.2%
  2. Cartier37.7%
  3. Mejuri5.1%
  4. Tiffany & Co.0.68%
  5. Pandora0.37%
  6. Meadowlark<0.01%
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Where does Swarovski compete?

Swarovski is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jewellery brands1st of 656.2%Shown below
Binocular brands1st of 575%Show ranking
Jewellery charm brands1st of 686.4%Show ranking
Champagne flutes brands1st of 393.5%Show ranking

Which jewellery brands compete with Swarovski?

Swarovski against jewellery brands worldwide, by month

Share of Search by month for Swarovski, Cartier, Mejuri. The figures are in the table below the chart.

View monthly share of search table
MonthSwarovskiCartierMejuriTiffany & Co.PandoraMeadowlark
Oct 202551.3%42%5.6%0.76%0.34%<0.01%
Nov 202558.8%32.2%7.9%0.58%0.58%<0.01%
Dec 202564.3%28.8%5.8%0.64%0.52%<0.01%
Jan 202656.2%37.7%5.1%0.68%0.37%<0.01%
Feb 202660.4%33.1%5.4%0.73%0.33%<0.01%
Mar 202655.6%37.2%6.1%0.82%0.3%<0.01%
Apr 202655.6%37.2%6.1%0.82%0.3%<0.01%
May 202656.2%37.7%5.1%0.68%0.37%<0.01%
Jun 202656.1%37.6%5.1%0.83%0.37%<0.01%
Jul 202656.1%37.6%5.1%0.83%0.37%<0.01%
Aug 202655.5%37.2%6.1%0.82%0.37%<0.01%
Sep 202656.2%37.7%5.1%0.68%0.37%<0.01%

  1. 1.Swarovski

    56.2%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Cartier

    37.7%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Mejuri

    5.1%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Tiffany & Co.

    0.68%

    Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.Pandora

    0.37%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Meadowlark

    <0.01%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Swarovski and its closest rivals

Every comparison with Swarovski

How has branded search demand for Swarovski changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Swarovski worldwide held steady at 4.1M.
  • Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide increased from 51.3% to 56.2%.
  • Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide peaked at 64.3% in December 2025 and was lowest at 51.3% in October 2025.

How did search popularity change for jewellery brands worldwide in September 2026?

  1. In September 2026, Swarovski gained estimated Share of Search among jewellery brands worldwide, from 55.5% to 56.2%.

  2. In September 2026, Mejuri lost estimated Share of Search among jewellery brands worldwide, from 6.1% to 5.1%.

  3. Estimated monthly branded searches for Meadowlark worldwide fell 25% over 12 measured months, from 40 to 30 in September 2026.

  4. Estimated monthly branded searches for Cartier worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  5. Estimated monthly branded searches for Tiffany & Co. worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How is Swarovski measured?

Brandwave collects information about searches that people make online using Swarovski’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • swarovski

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How the Brand Demand Index is measured

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