Brandwave

How popular isSundance in search?

In September 2026, there were an estimated 110K branded searches for Sundance worldwide which is down 18.5% over the last 12 months. Sundance holds 5.9% estimated Share of Search among hot tub brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Jacuzzi43.9%
  2. Hot Spring30.3%
  3. Bullfrog10.7%
  4. Intex5.9%
  5. Sundance5.9%
  6. Lay-Z-Spa3.3%
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Where does Sundance compete?

Sundance is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hot tub brands5th of 65.9%Shown below
Spa pool brands4th of 56.2%Show ranking
Swim spa brands4th of 48.2%Show ranking

Which hot tub brands compete with Sundance?

Sundance against hot tub brands worldwide, by month

Share of Search by month for Jacuzzi, Hot Spring, Bullfrog, Intex, Sundance, Lay-Z-Spa. The figures are in the table below the chart.

View monthly share of search table
MonthJacuzziHot SpringBullfrogIntexSundanceLay-Z-Spa
Oct 202545.5%31.9%9.1%5%6.1%2.3%
Nov 202542.2%35.7%8.5%5.6%5.6%2.3%
Dec 202542.2%35.7%8.5%5.6%5.6%2.3%
Jan 202642%35.9%6.9%4.6%8.4%2.1%
Feb 202642.2%35.7%8.5%5.6%5.6%2.3%
Mar 202645.4%31.5%9.1%6.1%4.1%3.7%
Apr 202643.1%29.9%8.7%8.7%3.9%5.8%
May 202641.9%23.9%8.4%12.6%3.8%9.4%
Jun 202644.2%20.5%7.3%16.2%3.2%8.6%
Jul 202642.9%24.3%7.1%12.9%3.9%9%
Aug 202645.7%21.4%7.5%9.2%11.3%4.9%
Sep 202643.9%30.3%10.7%5.9%5.9%3.3%

  1. 1.Jacuzzi

    43.9%

    Held 1st. 823K estimated branded searches, -32.5% vs prior month. Share -1.8 points.

  2. 2.Hot Spring

    30.3%

    Held 2nd. 568K estimated branded searches, -0.72% vs prior month. Share +8.9 points.

  3. 3.Bullfrog

    10.7%

    Moved from 5th to 3rd. 201K estimated branded searches, 0% vs prior month. Share +3.2 points.

  4. 4.Intex

    5.9%

    Held 4th. 110K estimated branded searches, -55.3% vs prior month. Share -3.3 points.

  5. 5.Sundance

    5.9%

    Moved from 3rd to 5th. 110K estimated branded searches, -63.5% vs prior month. Share -5.4 points.

  6. 6.Lay-Z-Spa

    3.3%

    Held 6th. 62.7K estimated branded searches, -52.1% vs prior month. Share -1.6 points.

Compare search popularity between Sundance and its closest rivals

Every comparison with Sundance

How has branded search demand for Sundance changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sundance worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Sundance’s estimated Share of Search among hot tub brands worldwide peaked at 11.3% in August 2026 and was lowest at 3.2% in June 2026.
  • Across the 12 months ending September 2026, Sundance fell from 4th to 5th among hot tub brands worldwide.

How did search popularity change for hot tub brands worldwide in September 2026?

  1. In September 2026, Bullfrog overtook Sundance and Intex to rank 3rd among hot tub brands worldwide, with 10.7% estimated Share of Search.

  2. In September 2026, Hot Spring gained estimated Share of Search among hot tub brands worldwide, from 21.4% to 30.3%.

  3. In September 2026, Sundance lost estimated Share of Search among hot tub brands worldwide, from 11.3% to 5.9%.

  4. In September 2026, Intex lost estimated Share of Search among hot tub brands worldwide, from 9.2% to 5.9%.

  5. In September 2026, Jacuzzi lost estimated Share of Search among hot tub brands worldwide, from 45.7% to 43.9%.

  6. In September 2026, Lay-Z-Spa lost estimated Share of Search among hot tub brands worldwide, from 4.9% to 3.3%.

How is Sundance measured?

Brandwave collects information about searches that people make online using Sundance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sundance

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How the Brand Demand Index is measured

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