How popular isSkechers in search?
In September 2026, there were an estimated 6.1M branded searches for Skechers worldwide which held steady over the last 12 months. Skechers holds 7.1% estimated Share of Search among sneaker brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Skechers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Skechers compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sneaker brands | 6th of 9 | 7.1% | Shown below |
| Golf shoes | 4th of 6 | 9.9% | Show ranking |
| Sandals women brands | 2nd of 3 | 50% | Show ranking |
| Waterproof boots brands | 1st of 7 | 70.7% | Show ranking |
Which sneaker brands compete with Skechers?
Share of Search by month for Nike, Adidas, New Balance, Puma, ASICS, Skechers, Vans, Reebok. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Reebok | Allbirds |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 26% | 15.2% | 10% | 6.8% | 6.8% | 4.6% | 2.5% | 0.34% |
| Nov 2025 | 30.3% | 27.5% | 14% | 9.1% | 5.1% | 6.3% | 5.1% | 2.3% | 0.31% |
| Dec 2025 | 30.1% | 26.8% | 13.3% | 9.3% | 6% | 6% | 6% | 2.3% | 0.29% |
| Jan 2026 | 32.2% | 24.4% | 12.3% | 10.1% | 6.8% | 6.8% | 4.5% | 2.6% | 0.33% |
| Feb 2026 | 29.5% | 26.5% | 13.5% | 10.7% | 6.1% | 6.1% | 5% | 2.4% | 0.3% |
| Mar 2026 | 29.4% | 26.9% | 13.3% | 10.8% | 6% | 6% | 4.9% | 2.3% | 0.36% |
| Apr 2026 | 26.8% | 25% | 14.8% | 11.9% | 6.7% | 6.7% | 4.4% | 2.2% | 1.6% |
| May 2026 | 25% | 27% | 11.3% | 15.6% | 6.2% | 7.6% | 5.1% | 2% | 0.31% |
| Jun 2026 | 27.5% | 28.5% | 12.6% | 10.4% | 6.9% | 6.9% | 4.6% | 2.3% | 0.34% |
| Jul 2026 | 27.6% | 29% | 12.4% | 10.5% | 6.8% | 5.6% | 5.6% | 2.3% | 0.22% |
| Aug 2026 | 25.4% | 26.9% | 13.8% | 11.5% | 7.6% | 6.2% | 6.2% | 2.1% | 0.17% |
| Sep 2026 | 28.3% | 25.4% | 12.9% | 10.9% | 7.1% | 7.1% | 5.8% | 2.3% | 0.19% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 28.3% | 24.3M | -2.4% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.4% | 21.8M | -17.5% | -1.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 12.9% | 11.1M | -18.4% | -0.9 points | |
| 4, held 4th | 10.9% | 9.4M | -17.1% | -0.6 points | |
| 5, held 5th | 7.1% | 6.1M | -18.2% | -0.5 points | |
| 6, held 6th | 7.1% | 6.1M | 0% | +0.9 points | |
| 7, held 7th | 5.8% | 5M | -18.3% | -0.4 points | |
| 8, held 8th | 2.3% | 2M | -3.8% | +0.2 points | |
| 9, held 9th | 0.19% | 165K | 0% | 0 points |
1.
Nike28.3%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +2.9 points.
2.
Adidas
25.4%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.6 points.
12.9%
Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.
4.
Puma10.9%
Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.
5.
ASICS7.1%
Held 5th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.5 points.
6.
Skechers
7.1%
Held 6th. 6.1M estimated branded searches, 0% vs prior month. Share +0.9 points.
7.
Vans
5.8%
Held 7th. 5M estimated branded searches, -18.3% vs prior month. Share -0.4 points.
8.
Reebok2.3%
Held 8th. 2M estimated branded searches, -3.8% vs prior month. Share +0.2 points.
9.
Allbirds0.19%
Held 9th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Skechers and its closest rivals
Every comparison with Skechers
17 comparisons
- Adidas vs Skechers
- ASICS vs Skechers
- Birkenstock vs Skechers
- New Balance vs Skechers
- Nike vs Skechers
- Puma vs Skechers
- Skechers vs Vans
- Reebok vs Skechers
- Clarks vs Skechers
- Ariat vs Skechers
- Columbia vs Skechers
- Allbirds vs Skechers
- Ecco vs Skechers
- FootJoy vs Skechers
- Hunter vs Skechers
- Merrell vs Skechers
- KEEN vs Skechers
How has branded search demand for Skechers changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skechers worldwide held steady at 6.1M.
- Across the 12 months ending September 2026, Skechers’ estimated Share of Search among sneaker brands worldwide peaked at 7.6% in May 2026 and was lowest at 5.6% in July 2026.
How did search popularity change for sneaker brands worldwide in September 2026?
6 changes
In September 2026, Nike overtook Adidas to become the leader among sneaker brands worldwide, with 28.3% estimated Share of Search.
In September 2026, Skechers gained estimated Share of Search among sneaker brands worldwide, from 6.2% to 7.1%.
In September 2026, Adidas lost estimated Share of Search among sneaker brands worldwide, from 26.9% to 25.4%.
In September 2026, New Balance lost estimated Share of Search among sneaker brands worldwide, from 13.8% to 12.9%.
In September 2026, Puma lost estimated Share of Search among sneaker brands worldwide, from 11.5% to 10.9%.
Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.
How is Skechers measured?
Brandwave collects information about searches that people make online using Skechers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- skechers
Do you work for Skechers? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Skechers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.