Brandwave

How popular isSheridan in search?

In September 2026, there were an estimated 466K branded searches for Sheridan worldwide which held steady over the last 12 months. Sheridan holds 5.7% estimated Share of Search among towel brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ralph Lauren50.2%
  2. Dunelm41.2%
  3. Sheridan5.7%
  4. Christy1.4%
  5. Sanderson0.91%
  6. Bedeck0.61%
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Where does Sheridan compete?

Sheridan is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Towel brands3rd of 65.7%Shown below
Bed sheet brands1st of 658.3%Show ranking
Cot sheets brands1st of 381.1%Show ranking

Which towel brands compete with Sheridan?

Sheridan against towel brands worldwide, by month

Share of Search by month for Ralph Lauren, Dunelm, Sheridan. The figures are in the table below the chart.

View monthly share of search table
MonthRalph LaurenDunelmSheridanChristySandersonBedeck
Oct 202551%41.7%4.8%1.7%0.51%0.28%
Nov 202551.8%34.6%4.5%8.5%0.34%0.19%
Dec 202554.8%36.6%5.2%2.7%0.44%0.2%
Jan 202650%40.9%5.7%2.5%0.61%0.27%
Feb 202645.4%45.4%5.9%2.2%0.67%0.3%
Mar 202645.4%45.4%6.3%1.8%0.67%0.37%
Apr 202644.4%44.4%6.2%4%0.66%0.36%
May 202645.4%45.4%5.9%2.2%0.67%0.45%
Jun 202645.9%45.9%5.6%1.5%0.55%0.55%
Jul 202649.5%40.5%6.1%2.4%0.73%0.73%
Aug 202646.5%46.5%4.7%1.3%0.56%0.56%
Sep 202650.2%41.2%5.7%1.4%0.91%0.61%

  1. 1.Ralph Lauren

    50.2%

    Moved from 2nd to 1st. 4.1M estimated branded searches, 0% vs prior month. Share +3.8 points.

  2. 2.Dunelm

    41.2%

    Moved from 1st to 2nd. 3.4M estimated branded searches, -18.1% vs prior month. Share -5.3 points.

  3. 3.Sheridan

    5.7%

    Held 3rd. 466K estimated branded searches, +13.4% vs prior month. Share +1.1 points.

  4. 4.Christy

    1.4%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Sanderson

    0.91%

    Moved from 6th to 5th. 74K estimated branded searches, +49.5% vs prior month. Share +0.3 points.

  6. 6.Bedeck

    0.61%

    Moved from 5th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sheridan and its closest rivals

Every comparison with Sheridan

How has branded search demand for Sheridan changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sheridan worldwide held steady at 466K.
  • Across the 12 months ending September 2026, Sheridan’s estimated Share of Search among towel brands worldwide increased from 4.8% to 5.7%.
  • Across the 12 months ending September 2026, Sheridan’s estimated Share of Search among towel brands worldwide peaked at 6.3% in March 2026 and was lowest at 4.5% in November 2025.

How did search popularity change for towel brands worldwide in September 2026?

  1. In September 2026, Ralph Lauren overtook Dunelm to become the leader among towel brands worldwide, with 50.2% estimated Share of Search.

  2. In September 2026, Sheridan gained estimated Share of Search among towel brands worldwide, from 4.7% to 5.7%.

  3. In September 2026, Dunelm lost estimated Share of Search among towel brands worldwide, from 46.5% to 41.2%.

  4. In September 2026, Sanderson rose from 6th to 5th among towel brands worldwide.

  5. In September 2026, Bedeck fell from 5th to 6th among towel brands worldwide.

  6. Estimated monthly branded searches for Christy worldwide fell 33.3% over 12 measured months, from 165K to 110K in September 2026.

How is Sheridan measured?

Brandwave collects information about searches that people make online using Sheridan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • sheridan
  • sheridan institute

Do you work for Sheridan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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